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Meet Elizabeth Brady, Analytics Account Director at Empirical Path

Elizabeth started working with Empirical Path in the Fall of 2017, bringing with her a best-of-both-worlds background in enterprise technology and agency analytics experience running her own successful consultancy. Educated in International Business Like many of the best in our industry, Elizabeth found her way into analytics later after a formal education in more traditional […]

Business Development Lead wanted

Empirical Path seeks a full-time or part-time Business Development Lead with excellent prospecting and relationship-building skills; solid scoping and negotiating skills; and understanding of digital marketing and measurement services to professionalize our sales process and win new business for our offices in Atlanta, GA; Albuquerque, NM; and Washington, DC. Remote candidates in the U.S. are […]

Meet Jay Patel, Analytics Account Manager at Empirical Path

It has been another busy year for Empirical Path, but we can’t say we’ve been as busy as our new Account Manager, Jay Patel.  Somehow, in the middle of getting his second Master’s Degree, he decided it would make sense to move to Austin TX, take on a challenging new role with us, and welcome […]

Meet our New Account Manager, Nedie Recel

At Empirical Path, we’re always on the lookout for outstanding talent. Occasionally, we’ll find a gem like Nedie Recel, Empirical Path’s new Account Manager. Nedie joined us in March of 2016 to ensure our clients get consistent, professional results from our engagements and to help us manage a growing customer list. She provides expert analytics […]

Empirical Path Named Parse.ly Agency Alliance Partner

Empirical Path is proud to be named official Agency Alliance Partner of Parse.ly, the innovative analytics platform for publishers. As proven providers of custom web analytics solutions for publishers, we have been watching Parse.ly with great interest in their mission to help media organizations better understand customers and content engagement with intuitive, integrated tools. With […]

Web Analytics Wednesday happy hour returning to DC

Online marketing, design, development and other professionals in the Washington DC area are invited to another Web Analytics Wednesday. Empirical Path is sponsoring the happy hour September 21, 2016 from 6:00 to 9:00 p.m. at Gordon Biersch Brewery Restaurant near the Navy Yard. RSVP to enjoy drinks and appetizers on us. We promise minimal speeches, […]

Tech group will get to know Google Tag Manager

A local group of web professionals will be “getting to know Google Tag Manager” Saturday morning, when founder Peter Howley teaches a class on the free tag management tool to the ABQ Web Geeks. Sign up here… UPDATE: please see slides below or here. Howley will cover both introductory and in-depth topics during the three-hour […]

AAF talk reveals latest best practices

The American Advertising Federation hosted Peter Howley this week for another talk on digital measurement (see here for the previous presentation). Peter promised attendees that they would “learn how your organization can boost online conversions, streamline decision-making and reduce development effort by applying the best practices and latest approaches Empirical Path uses with clients like […]

Web Analytics Wednesday returns to Atlanta

Online marketers, publishers, analysts and developer in Atlanta and other web professionals are invited to the Web Analytics Wednesday we’re sponsoring October 14th, tentatively at Fado Irish Pub in Buckhead 6:00-8:00 p.m. Our previous events in Washington, DC, New Mexico and New York showed us that the members of the analytics and digital communities not […]

Google Analytics training coming to Atlanta

The Problem: Google Analytics & Tag Manager are complex and always changing, but Google’s online courses and documentation lack detail and clarity with no one to answer questions. The Solution: Come to our Google Analytics & Tag Manager courses October 13-14, live in Atlanta! You’ll learn new features and best practices from our experts and […]

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When you reach out to Empirical Path, you get in touch directly with our fully qualified and experienced consultants.   Whether you need an analytics audit, training, support, or a custom quote on Google Analytics 360 licensing, let’s talk today.