Blog Articles. Case Studies

Case Study: Taco Mac A/B Tests Menus for 50% increase in Online Orders via Olo

Challenge Taco Mac has over 30 locations, supported by Olo online ordering, in the southeast specializing in wings and craft beers Google Analytics showed that the Olo ordering process needed to be optimized for the mobile web experience Approach Analytics experts Empirical Path and branding and web design agency 3 Owl came together to rethink […]

Case Study: Business Publisher Upgrades to Google Analytics 360

Challenge Media powerhouse Business Insider (BI) reached out to Empirical Path with the following analytics and marketing measurement needs: The company had relied on Google Analytics (GA) standard edition and DoubleClick For Publishers (DFP) to promote and measure free and subscription-based sites. Business Insider Intelligence needed to track content along many dimensions, see user paths, avoid […]

Case Study: Techsmith Gets ROI Insights from Google Analytics 360 and DataStudio

Challenge Techsmith provides widely popular screensharing and communications tools like Camtasia, Snagit, Screencast, and Morae for digital creatives. They reached out to Empirical Path for help with specific marketing measurement challenges. TechSmith needed product-specific dashboards to understand awareness, consideration, and sales stages their star products. TechSmith wanted a deeper understanding of the relationship between product […]

Case Study: The Motley Fool Automates GA360 Reports Using Google Cloud Platform to Save Analysts Hours

Challenge The Motley Fool (, a popular online financial publisher, reached out to Empirical Path with the following analytics and marketing measurement needs: The Analytics team needed more accurate web analytics data for key reports. The Business Intelligence (BI) team needed raw, unsampled data in its data warehouse for faster and more current reporting. Report […]

Analytics for Hospitality: Increase sales and optimize the user experience

Analytics for Hospitality: How to Harness Data from Online Orders & Bookings Marketing analytics is complex enough for ecommerce businesses selling physical products. Add in hospitality’s particular wrinkles — “co-opetition” with third-party providers, perishable inventory, and distinct B2B and B2C audiences — and suddenly you’ve got the puzzle confronting our hotel and restaurant clients. Fortunately, […]

Google Analytics for Ecommerce

Problem A fitness equipment maker sold its product line exclusively through its e-commerce website, but could not attribute revenue to its campaigns due to multiple sub-domains. Reporting was impaired by double-counted visits and “self-referrals” appearing to be from the company’s own domain. Management also lacked a useful, fast way to visualize usage of its shopping and checkout […]

Case Study: Restaurant Chain

Fado Finds Winning Marketing Strategies with Google Analytics and Empirical Path Fado Irish Pubs is a collection of 15 pubs nationwide, with its headquarters in Atlanta, Georgia. Fado is in the business of telling the story of Ireland’s rich and celebrated history though pub culture, hospitable surroundings, good food and drink, good music and good […]

Case Study: Google Analytics 360 (Premium)

Client Overview and Challenge Our client is one of the largest business news websites. Execs used many incomplete analytics tools, including GA with latent, sampled data; CMS data with little history; and Flurry and KISSmetrics in silos. They selected GA 360 to track more content segments, understand paths, count subscriptions, reduce sampling, ease analytics changes […]

Case Study: Tealium for Media

Challenge A major media company was making a strategic shift to emphasize the subscription business model at its dozens of online and print newspaper properties. The centralized acquisition marketing team wanted more transaction, campaign and internal promotion data for its decision-making than its back-end and analytics systems provided. They sought to optimize the subscription process […]

Adobe Analytics for Government

Challenge A Federal Government agency had implemented Adobe SiteCatalyst powered by Omniture on its website to track usage of information and features, but the reports had not lived up to the expectations of the staff. The organization lacked Key Performance Indicators (KPIs) and a web analytics strategy. Its Adobe Analytics implementation and configuration had not […]

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