Blog Articles. Case Studies

Analytics for Hospitality: Increase sales and optimize the user experience

Analytics for Hospitality: How to Harness Data from Online Orders & Bookings Marketing analytics is complex enough for ecommerce businesses selling physical products. Add in hospitality’s particular wrinkles — “co-opetition” with third-party providers, perishable inventory, and distinct B2B and B2C audiences — and suddenly you’ve got the puzzle confronting our hotel and restaurant clients. Fortunately, […]

Google Analytics for Ecommerce

Problem A fitness equipment maker sold its product line exclusively through its e-commerce website, but could not attribute revenue to its campaigns due to multiple sub-domains. Reporting was impaired by double-counted visits and “self-referrals” appearing to be from the company’s own domain. Management also lacked a useful, fast way to visualize usage of its shopping and checkout […]

Case Study: Restaurant Chain

Fado Finds Winning Marketing Strategies with Google Analytics and Empirical Path Fado Irish Pubs is a collection of 15 pubs nationwide, with its headquarters in Atlanta, Georgia. Fado is in the business of telling the story of Ireland’s rich and celebrated history though pub culture, hospitable surroundings, good food and drink, good music and good […]

Case Study: Google Analytics Premium

Client Overview and Challenge Our client is one of the largest business news websites. Execs used many incomplete analytics tools, including GA with latent, sampled data; CMS data with little history; and Flurry and KISSmetrics in silos. They selected GA 360 to track more content segments, understand paths, count subscriptions, reduce sampling, ease analytics changes […]

Case Study: Tealium for Media

Challenge A major media company was making a strategic shift to emphasize the subscription business model at its dozens of online and print newspaper properties. The centralized acquisition marketing team wanted more transaction, campaign and internal promotion data for its decision-making than its back-end and analytics systems provided. They sought to optimize the subscription process […]

Adobe Analytics for Government

Challenge A Federal Government agency had implemented Adobe SiteCatalyst powered by Omniture on its website to track usage of information and features, but the reports had not lived up to the expectations of the staff. The organization lacked Key Performance Indicators (KPIs) and a web analytics strategy. Its Adobe Analytics implementation and configuration had not […]

Google Analytics Reporting for Travel

Challenge A destination marketing organization was investing heavily in websites and micro-sites; paid search and video advertising; and printed and interactive visitors guides to promote the hotels, restaurants and attractions in its area. The convention and visitors bureau re-launched its primary website and saw a decline in Google Analytics visitors, which needed to be explained […]

Case Study: Graduate School

Challenge Our client is a high-growth online education venture that partners with prestigious graduate degree programs. It created and managed marketing websites for each online degree program and was responsible for optimizing acquisition tactics for each. It deployed Google Analytics to measure website behavior and to track leads, but had no way of knowing […]

Analytics Training for Government

Challenge Our client, a full-service, integrated marketing firm, helped a Federal government agency drive traffic to its many sites. The firm also launched new agency websites that included sophisticated Google Analytics tracking to segment content and audiences. But only a few decision-makers at the government agency could easily extract insights from the reporting, since most […]

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