Campaign Tracking

We track ads and other campaigns in detail by delivering customized processes, tools, training and reports to
clients. Campaign Tracking tells marketers which channels, placements and messages best drive and assist visitation
and conversion. You can finally compare email, social media, pay-per-click (PPC) search engine marketing
(SEM), affiliate, display and offline efforts.

Read our announcement of this fixed-fee service that gets the whole marketing team on one page.

Or contact us to start making decisions using reliable data on every campaign.

Simple, Fixed Pricing:

  • Each engagement: $2,500 (20% off for Google Analytics)

Systematic Approach:

Phase Deliverable
Discovery Understand client’s business objectives and digital marketing channels
Naming Propose a naming convention to consistently identify campaigns, channels, and individual sources
Platform Create a shared spreadsheet to automatically append campaign tags to landing page URLs; provide sample URLs
for illustration and precedent.
Reporting Create Custom Channels to roll-up tactics in the most useful way; create a drill-down report of conversion
rate by traffic source that can be distributed via email, spreadsheet, or dashboard; link AdWords and
analytics accounts to automatically include Google PPC data when feasible
Training Host up to two one-hour training sessions for all client staff and vendors who create inbound links
Validation Test up to one dozen live links created with the Tool to ensure correct data capture
Did this interest you? Reach out to learn
how we can help you.

Contact Us

When you reach out to Empirical Path, you get in touch directly with our fully qualified and experienced consultants.   Whether you need an analytics audit, training, support, or a custom quote on Google Analytics 360 licensing, let’s talk today.