Insights
Blog Articles. Case Studies

Jay Patel

Link Google Analytics and Google Ad Manager for Content ROI

As a publisher, your business model depends on getting the right ads in front of the right eyeballs at the right time. Simple, right? But, how do you know if those objectives are lining up for optimal revenue? Most publishers can’t rely on their ad server alone, and blending in other data is tedious and […]

Case Study: Techsmith Gets ROI Insights from Google Analytics 360 and DataStudio

Challenge Techsmith provides widely popular screensharing and communications tools like Camtasia, Snagit, Screencast, and Morae for digital creatives. They reached out to Empirical Path for help with specific marketing measurement challenges. TechSmith needed product-specific dashboards to understand awareness, consideration, and sales stages their star products. TechSmith wanted a deeper understanding of the relationship between product […]

9 Lessons Learned Implementing Enhanced Ecommerce

Google Analytics Enhanced Ecommerce has been out of beta since June 2014, giving online retailers and marketers loads of new insights and making life easier for analytics administrators. Here at Empirical Path, we’ve learned a lot helping our enterprise clients plan (see #2 and #8) and implement (see #3 and #4) this complex upgrade. There is much to like in […]

Google Analytics for Ecommerce

Problem A fitness equipment maker sold its product line exclusively through its e-commerce website, but could not attribute revenue to its campaigns due to multiple sub-domains. Reporting was impaired by double-counted visits and “self-referrals” appearing to be from the company’s own domain. Management also lacked a useful, fast way to visualize usage of its shopping and checkout […]

Tips For Migrating Web Analytics Tools

Time to Switch Analytics Tools? Migrating analytics systems can be a serious endeavor. Organizations will switch over to Adobe Analytics or Google Analytics 360 for a variety of reasons including cost savings, tooling capabilities, staff expertise and compatibility with marketing tech. If you have been a faithful fan of one web analytics tool, getting set […]

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