Insights
Blog Articles. Case Studies

Peter Howley

Business Development Lead wanted

Empirical Path seeks a full-time or part-time Business Development Lead with excellent prospecting and relationship-building skills; solid scoping and negotiating skills; and understanding of digital marketing and measurement services to professionalize our sales process and win new business for our offices in Atlanta, GA; Albuquerque, NM; and Washington, DC. Remote candidates in the U.S. are […]

Happy Hour for Atlanta Digital Pros at Fado

Online agency, marketing, design, development and analytics professionals in Atlanta are invited to another Digital Measurement happy hour. Empirical Path is sponsoring the event November 8, 2018 from 5:00 to 9:00 p.m. at Fado Irish Pub in Midtown. RSVP now to enjoy drinks and appetizers on us. We promise no speeches, pitches or presentations. Please […]

Google Marketing Platform Puts Measurement First

Google has merged and re-branded its Google Analytics 360 Suite and DoubleClick Digital Marketing, getting product naming caught up with integrations that we already help agencies and their clients leverage. While it’s “hello” to the Google Marketing Platform and “goodbye” to DCM, DBM, DFP, and other names, this is more a victory over acronym sprawl: […]

Essential Metrics for Ecommerce laid out

Business intelligence (BI) dashboard software maker Grow featured our Jim Snyder’s “Essential Metrics for Ecommerce” in its blog, The Pipeline this month. Jim offers three pro tips and an important warning: Optimize Backwards (“start measuring and making improvements from the bottom of your funnel and work your way up”) More Muscle in Your Metrics (“data […]

DIY Attribution Dashboard Using R Shiny & Google Cloud Computing

Working for a deep-pocketed digital publishing innovator doesn’t mean you don’t have to solve the same frustrating reporting problems as smaller companies and agencies. On the other side of that coin, sometimes a simple analytics solution is best — even for a large enterprise. In this article, we walk you through automating an attribution report […]

Web Analytics Wednesday happy hour returning to DC

Online marketing, design, development and other professionals in the Washington DC area are invited to another Web Analytics Wednesday. Empirical Path is sponsoring the happy hour September 21, 2016 from 6:00 to 9:00 p.m. at Gordon Biersch Brewery Restaurant near the Navy Yard. RSVP to enjoy drinks and appetizers on us. We promise minimal speeches, […]

Putting the Google Analytics 360 Pieces Together

Like many of our readers, we at Empirical Path have been excited to start applying the new tools and integrations now available in Google’s Analytics 360 Suite. Google’s new website testing tool, Optimize 360, currently in beta for Analytics 360 (Premium) customers but soon to become generally available, is one of the potentially more disruptive-in-a-good-way […]

New at Empirical Path: Big Analytics Data Services

Analytics teams are moving beyond silos, API limits, and spreadsheets to collect, join, and explore large datasets. Today’s data-driven marketers need to address complex questions and harvest insights around multi-channel attribution, real-time marketing, and microsegmentation. Innovative new products, such as the Google Analytics 360 Suite, signal a growing number of customers venturing into the deep […]

Klipfolio lets us mass customize dashboards

Our dashboard software partner Klipfolio published a detailed “how-to” article by Empirical Path Data Analyst Justin Marciszewski based on a recent client success, “Personalizing a Dashboard for 200 Users.” Justin writes: “We work with a well-known publisher of consumer content which manages a network of 200 affiliated content providers. These affiliated contributors submit articles and […]

9 Lessons Learned Implementing Enhanced Ecommerce

  Google Analytics Enhanced Ecommerce has been out of beta since June 2014, giving online retailers and marketers loads of new insights and making life easier for analytics administrators. Here at Empirical Path, we’ve learned a lot helping our enterprise clients plan (see #2 and #8) and implement (see #3 and #4) this complex upgrade. […]

Contact Us

When you reach out to Empirical Path, you get in touch directly with our fully qualified and experienced consultants.   Whether you need an analytics audit, training, support, or a custom quote on Google Analytics 360 licensing, let’s talk today.