Insights
Blog Articles. Case Studies

Peter Howley

Data Analysis: When to Outsource, When to Insource

Data analysis can be an overlooked, even thankless, task in many organizations. But it’s a complex role that requires specific expertise, and qualified analysts can be hard to find. Every company is organized differently, has a particular set of specialities, and a range of challenges they face everyday. Thankfully, there are specialized data analytics agencies […]

Mitigate Sampled Data in Google Analytics, Make Smarter Decisions

Sampling occurs with Google Analytics reports that include a lengthy time frame or a large number of sessions (500k sessions at the property level for GA Free), when GA performs the calculation on a subset of data in order to deliver the report to you quickly.  If your data is fairly consistent, or if the […]

Publishers, Gauge How Users Interact with Your Content

All analytics platforms track how many visitors reach each page on your website. But content interaction is about so much more than page views. It’s about what users do once they get to a page. Content interaction should inform important decisions publishers make about how to invest in content and improve the user experience. More […]

Turn Data into Action with the Right Business Intelligence Platform

You have multiple analytics tools, ads data, databases, and more. But are those data sources really telling you the full story? Companies need to turn raw data into actionable, relevant, easily understood narratives that inspire better decision-making. Business Intelligence (BI) software-as-a-service products let analysts translate, interpret, illustrate, and share data across divisions and management levels, […]

Case Study: AZDS masters enhanced e-commerce for luxury hotels

Challenge AZDS Interactive Group specializes in interactive marketing and web development for luxury brands including numerous hospitality clients AZDS has built a custom hotel booking engine on the SynXis platform and look to offer this experience to hundreds of hotels Beyond providing an improved booking engine, AZDS would also like to present its clients with […]

Link Google Analytics and Google Ad Manager for Content ROI

As a publisher, your business model depends on getting the right ads in front of the right eyeballs at the right time. Simple, right? But, how do you know if those objectives are lining up for optimal revenue? Most publishers can’t rely on their ad server alone, and blending in other data is tedious and […]

Happy Hour for Austin Digital Pros at Caroline Restaurant

Online marketing, design, development and analytics professionals in Austin are invited to another Digital Measurement happy hour. Empirical Path is sponsoring the event June 5, 2019 from 5:00 to 8:00 p.m. at Caroline Restaurant in Downtown. RSVP now to enjoy drinks and appetizers on us. We promise no speeches, pitches or presentations. Please register on […]

Free vs Paid Analytics Tools. When to Upgrade

Marketers, Product Managers, and Analysts have a wide selection of powerful measurement platforms at their disposal.  Like Google Analytics 360, most tools offer both paid and free editions. Truth is, you can do pretty well for a while using the free versions of many analytics tools before it’s time to upgrade.  Robust, free versions of […]

Case Study: Business Publisher Upgrades to Google Analytics 360

Challenge Media powerhouse Business Insider (BI) reached out to Empirical Path with the following analytics and marketing measurement needs: The company had relied on Google Analytics (GA) standard edition and DoubleClick For Publishers (DFP) to promote and measure free and subscription-based sites. Business Insider Intelligence needed to track content along many dimensions, see user paths, avoid […]

Case Study: Techsmith Gets ROI Insights from Google Analytics 360 and DataStudio

Challenge Techsmith provides widely popular screensharing and communications tools like Camtasia, Snagit, Screencast, and Morae for digital creatives. They reached out to Empirical Path for help with specific marketing measurement challenges. TechSmith needed product-specific dashboards to understand awareness, consideration, and sales stages their star products. TechSmith wanted a deeper understanding of the relationship between product […]

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