Insights
Blog Articles. Case Studies

Peter Howley

Happy Hour for Austin Digital Pros at Caroline Restaurant

Online marketing, design, development and analytics professionals in Austin are invited to another Digital Measurement happy hour. Empirical Path is sponsoring the event June 5, 2019 from 5:00 to 8:00 p.m. at Caroline Restaurant in Downtown. RSVP now to enjoy drinks and appetizers on us. We promise no speeches, pitches or presentations. Please register on […]

Free vs Paid Analytics Tools. When to Upgrade

Marketers, Product Managers, and Analysts have a wide selection of powerful measurement platforms at their disposal.  Like Google Analytics 360, most tools offer both paid and free editions. Truth is, you can do pretty well for a while using the free versions of many analytics tools before it’s time to upgrade.  Robust, free versions of […]

Case Study: Business Publisher Upgrades to Google Analytics 360

Challenge Media powerhouse Business Insider (BI) reached out to Empirical Path with the following analytics and marketing measurement needs: The company had relied on Google Analytics (GA) standard edition and DoubleClick For Publishers (DFP) to promote and measure free and subscription-based sites. Business Insider Intelligence needed to track content along many dimensions, see user paths, avoid […]

Business Development Lead wanted

Empirical Path seeks a full-time or part-time Business Development Lead with excellent prospecting and relationship-building skills; solid scoping and negotiating skills; and understanding of digital marketing and measurement services to professionalize our sales process and win new business for our offices in Atlanta, GA; Albuquerque, NM; and Washington, DC. Remote candidates in the U.S. are […]

Happy Hour for Atlanta Digital Pros at Fado

Online agency, marketing, design, development and analytics professionals in Atlanta are invited to another Digital Measurement happy hour. Empirical Path is sponsoring the event November 8, 2018 from 5:00 to 9:00 p.m. at Fado Irish Pub in Midtown. RSVP now to enjoy drinks and appetizers on us. We promise no speeches, pitches or presentations. Please […]

Google Marketing Platform Puts Measurement First

Google has merged and re-branded its Google Analytics 360 Suite and DoubleClick Digital Marketing, getting product naming caught up with integrations that we already help agencies and their clients leverage. While it’s “hello” to the Google Marketing Platform and “goodbye” to DCM, DBM, DFP, and other names, this is more a victory over acronym sprawl: […]

Essential Metrics for Ecommerce laid out

Business intelligence (BI) dashboard software maker Grow featured our Jim Snyder’s “Essential Metrics for Ecommerce” in its blog, The Pipeline this month. Jim offers three pro tips and an important warning: Optimize Backwards (“start measuring and making improvements from the bottom of your funnel and work your way up”) More Muscle in Your Metrics (“data […]

DIY Attribution Dashboard Using R Shiny & Google Cloud Computing

Working for a deep-pocketed digital publishing innovator doesn’t mean you don’t have to solve the same frustrating reporting problems as smaller companies and agencies. On the other side of that coin, sometimes a simple analytics solution is best — even for a large enterprise. In this article, we walk you through automating an attribution report […]

Web Analytics Wednesday happy hour returning to DC

Online marketing, design, development and other professionals in the Washington DC area are invited to another Web Analytics Wednesday. Empirical Path is sponsoring the happy hour September 21, 2016 from 6:00 to 9:00 p.m. at Gordon Biersch Brewery Restaurant near the Navy Yard. RSVP to enjoy drinks and appetizers on us. We promise minimal speeches, […]

Putting the Google Analytics 360 Pieces Together

Like many of our readers, we at Empirical Path have been excited to start applying the new tools and integrations now available in Google’s Analytics 360 Suite. Google’s new website testing tool, Optimize 360, currently in beta for Analytics 360 (Premium) customers but soon to become generally available, is one of the potentially more disruptive-in-a-good-way […]

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