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Blog Articles. Case Studies

David Turney

Google Optimize 360 Partnership Sharpens Our A/B Testing Offerings

Empirical Path is proud to expand on our long-time partnership with Google by becoming a Sales Partner of Optimize 360, the enterprise-level website testing and personalization tool.  Google’s Optimize 360 leverages Google Analytics Audiences and other integrations for easy and effective control over advanced testing programs.  Best of all, Optimize 360 offers an intuitive pricing […]

Meet Jay Patel, Analytics Account Manager at Empirical Path

It has been another busy year for Empirical Path, but we can’t say we’ve been as busy as our new Account Manager, Jay Patel.  Somehow, in the middle of getting his second Master’s Degree, he decided it would make sense to move to Austin TX, take on a challenging new role with us, and welcome […]

Meet our New Account Manager, Nedie Recel

At Empirical Path, we’re always on the lookout for outstanding talent. Occasionally, we’ll find a gem like Nedie Recel, Empirical Path’s new Account Manager. Nedie joined us in March of 2016 to ensure our clients get consistent, professional results from our engagements and to help us manage a growing customer list. She provides expert analytics […]

Empirical Path Named Parse.ly Agency Alliance Partner

Empirical Path is proud to be named official Agency Alliance Partner of Parse.ly, the innovative analytics platform for publishers. As proven providers of custom web analytics solutions for publishers, we have been watching Parse.ly with great interest in their mission to help media organizations better understand customers and content engagement with intuitive, integrated tools. With […]

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