AAF talk reveals latest best practices

The American Advertising Federation hosted Peter Howley this week for another talk on digital measurement (see here for the previous presentation). Peter promised attendees that they would “learn how your organization can boost online conversions, streamline decision-making and reduce development effort by applying the best practices and latest approaches Empirical Path uses with clients like Cox, The Motley Fool, McKesson, Business Insider, Assurant and AT&T.” He addressed:

Please see the presentation below or here.

 

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