AAF hosts talk on campaign measurement

American Advertising Federation members live and breathe ad campaigns, so will they welcome a speaker who wants to critique every single creative and placement?

Campaign Measurement | AAF-NM Campaign Measurement LuncheonThat’s what our founder Peter Howley will find out from the New Mexico chapter during a luncheon November 15 at 11:30.  In a Hotel Albuquerque ballroom filled with ad agency and media talent, he’ll discuss “how to properly measure and evaluate the true effectiveness of a digital campaign.”  See, we don’t want to “critique” every ad, just measure them online.

Does that sound like $30 worth of food, networking, and discussion?  If not, grab one of our four complimentary passes by liking Empirical Path on Facebook and commenting on the event page wall.  Encouraging, uplifting comments preferred…

For more information, please click here for the American Advertising Federation New Mexico website.  To RSVP by November 9, please click here for the online registration form or send an email to [email protected].

Read about some of our speaking engagements on social media, not-for-profits, media, and Google Analytics.

UPDATE: please see the slides and links from the presentation here.

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