Insights
Blog Articles. Case Studies

Business Development Lead wanted

Empirical Path seeks a full-time or part-time Business Development Lead with excellent prospecting and relationship-building skills; solid scoping and negotiating skills; and understanding of digital marketing and measurement services to professionalize our sales process and win new business for our offices in Atlanta, GA; Albuquerque, NM; and Washington, DC. Remote candidates in the U.S. are […]

Happy Hour for Atlanta Digital Pros at Fado

Online agency, marketing, design, development and analytics professionals in Atlanta are invited to another Digital Measurement happy hour. Empirical Path is sponsoring the event November 8, 2018 from 5:00 to 9:00 p.m. at Fado Irish Pub in Midtown. RSVP now to enjoy drinks and appetizers on us. We promise no speeches, pitches or presentations. Please […]

Web Analytics Boosts Power of CRM

We’ve long beat the drum to encourage the best practice among agencies of tracking online and offline marketing campaigns in detail, to prove which channels, creative and ad placements drive conversions. But what if a brand’s sales take place offline, by phone or in person? If your clients are not doing so already, we can […]

Analytics for Hospitality: Increase sales and optimize the user experience

Analytics for Hospitality: How to Harness Data from Online Orders & Bookings Marketing analytics is complex enough for ecommerce businesses selling physical products. Add in hospitality’s particular wrinkles — “co-opetition” with third-party providers, perishable inventory, and distinct B2B and B2C audiences — and suddenly you’ve got the puzzle confronting our hotel and restaurant clients. Fortunately, […]

Google Marketing Platform Puts Measurement First

Google has merged and re-branded its Google Analytics 360 Suite and DoubleClick Digital Marketing, getting product naming caught up with integrations that we already help agencies and their clients leverage. While it’s “hello” to the Google Marketing Platform and “goodbye” to DCM, DBM, DFP, and other names, this is more a victory over acronym sprawl: […]

9 Lessons Learned Implementing Enhanced Ecommerce

Google Analytics Enhanced Ecommerce has been out of beta since June 2014, giving online retailers and marketers loads of new insights and making life easier for analytics administrators. Here at Empirical Path, we’ve learned a lot helping our enterprise clients plan (see #2 and #8) and implement (see #3 and #4) this complex upgrade. There is much to like in this […]

Google Analytics for Ecommerce

Problem A fitness equipment maker sold its product line exclusively through its e-commerce website, but could not attribute revenue to its campaigns due to multiple sub-domains. Reporting was impaired by double-counted visits and “self-referrals” appearing to be from the company’s own domain. Management also lacked a useful, fast way to visualize usage of its shopping and checkout […]

GDPR Risk Matrix for Web Analytics Customers

As you are well aware, Europe’s General Data Protection Regulation (GDPR) goes into effect May 25, 2018. Despite the European origin and focus of these rules, the legislation contains serious implications (20 million Euros, or 4% annual revenue if that is greater!) for any organization which collects, processes, or stores user data. The scope of […]

Google Optimize 360 Partnership Sharpens Our A/B Testing Offerings

Empirical Path is proud to expand on our long-time partnership with Google by becoming a Sales Partner of Optimize 360, the enterprise-level website testing and personalization tool.  Google’s Optimize 360 leverages Google Analytics Audiences and other integrations for easy and effective control over advanced testing programs.  Best of all, Optimize 360 offers an intuitive pricing […]

A Prescription for Healthcare Marketing Analytics

In the healthcare space, electronic medical records, big data, and cloud computing are pushing patients, payers, and providers ever deeper into the digital ecosystem.  Digital measurement plays a vital role in healthcare but comes with a number of unique challenges. Providing actionable insights to healthcare organizations and helping them prove ROI while protecting patient privacy […]

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When you reach out to Empirical Path, you get in touch directly with our fully qualified and experienced consultants.   Whether you need an analytics audit, training, support, or a custom quote on Google Analytics 360 licensing, let’s talk today.