Activate Actionable Product Analytics

Regardless of what analytics tool or e-commerce platform you are using make your data actionable. Stop exporting and organizing your product data in spreadsheets and other tools, enable your analytics to have the right data.

• Measure merchandising – Impressions, Clicks, Click-through, and revenue generated by placement for any given product or category page.
• Measure product performance –  categories, brands,  segments, and individual SKUs.
• Measure promotional performance – Product, Order, and Affiliate level coupon code performance – transactions, revenue, and average basket size.
• Measure order confirmation – ensure that all order level details are captured – Product Type, Quantities, Revenue, Tax, and Discounts etc.

True Multi-Channel Analytics

Capturing site-side data is only one part of the larger multi-channel analytics holy grail. Empirical Path can help customize your Analytics tool to de-duplicate users who log in from two or more devices. We can help enable User ID to be passed to Google Analytics or Adobe Analytics and transferred to Business Intelligence systems, so it can be joined to other data sources using User ID. End the double-counting of visitors for a more accurate understanding of audience and engagement and conversion per user.