Retail & Ecommerce
Drive Profitable Growth
Empirical Path knows retail & e-commerce. We understand that retail & e-commerce doesn't only mean conversion and revenue, but surfacing insights about marketing drivers, promotional performance, shopping paths, product merchandising, checkout funnels, and having accurate data.
  • Product Analytics
  • Data Accuracy
  • Customer Analytics
  • Business Intelligence

Activate Actionable Product Analytics

Regardless of what analytics tool or e-commerce platform you are using make your data actionable. Stop exporting and organizing your product data in spreadsheets and other tools, enable your analytics to have the right data.

  • Measure merchandising – Impressions, Clicks, Click-through, and revenue generated by placement for any given product or category page.
  • Measure product performance –  categories, brands,  segments, and individual SKUs.
  • Measure promotional performance – Product, Order, and Affiliate level coupon code performance – transactions, revenue, and average basket size.
  • Measure order confirmation – ensure that all order level details are captured – Product Type, Quantities, Revenue, Tax, and Discounts etc.

Related Case Studies

Please see these real-world examples of how our work helped businesses just like yours.

Contact Us

When you reach out to Empirical Path, you get in touch directly with our fully qualified and experienced consultants.   Whether you need an analytics audit, training, support, or a custom quote on Google Analytics 360 licensing, let’s talk today.