Publishing & Media
Understand and grow your audience
Our founders built their careers at media properties CNN.com and washingtonpost.com, so we understand content and advertising. Read how we've helped clients like Business Insider, Elsevier and Gannett measure and improve audience acquisition, engagement, and conversion.
  • Content Engagement
  • Business Impact
  • Data Visualization
  • Audience Growth

Content Engagement

Modern publishers care about engagement beyond just pageviews and have too much content to analyze page-by-page. So Empirical Path ensures that tools like Parse.ly and Google Analytics 360 capture each organization’s specific content taxonomy to enable roll-up reports by topic, format, author, section, and other dimensions. We customize analytics to record user actions that show deeper engagement, such as time on page, scrolling, sharing, playing and downloading. And we track AMP and mobile app versions the same way so the total audience of — and engagement with — each type of content is clear.

Case Studies & Related Articles

Contact Us

When you reach out to Empirical Path, you get in touch directly with our fully qualified and experienced consultants.   Whether you need an analytics audit, training, support, or a custom quote on Google Analytics 360 licensing, let’s talk today.