- For Restaurants
- For Hotels
Restaurants have also discovered that online ordering is necessary to supplement foot traffic and expand revenue. As outlets like Grubhub and Ubereats have come on the scene, top restaurants are offering online ordering on their own websites, which has led to sales boosts of 30% or more in a recent study. In this space, Olo is a leading player, powering the online ordering of clients like Taco Mac, &Pizza, and Schlotzsky’s. We are Olo’s preferred partner to help their restaurants customize analytics and ad tags via CDPs and tag management tools like Google Tag Manager, Segment, and Tealium.
Hotels are old pros at selling online, of course, but not all have figured out how to happily co-exist with Online Travel Agents (OTAs) like Kayak, Priceline and our client Expedia. Just tracking direct online sales can be complicated by the presence of third-party booking engines like Sabre’s SynXis. We customized both Google Analytics and Adobe Analytics to help hotelier digital agency TIG Global account for orders occurring on separate domains for dozens of independent hotel clients using SynXis, revealing ROI on ads for the first time. Campaigns were sending traffic to the brand domain but orders occurred on another domain, requiring cross-domain tracking and shared Google Analytics Properties