- Protect Patient Privacy
- Analytics Check-Ups
- Understand User Journeys
- Mobile-First Analytics
Actionable Insights Without Comprising Standards
Privacy is paramount in any space. But in the highly regulated healthcare industry, it is even more critical to partner with a provider like Empirical Path who understands HIPAA and other healthcare-specific regulations. We identify even the smallest of infractions in your data collection to protect your patients and your company.
Enhance Your Data Collection
Whether you represent a leading healthcare system, pharmaceutical company, insurance provider, or other wellness organization, an incorrect analytics implementation can be detrimental to your patient-centric strategy. Empirical Path thoroughly reviews your site or app’s analytics configuration to ensure that every patient touchpoint is implemented correctly. We then provide a prescription to fix critical issues or configure new features.
Move Beyond Surface-Level Metrics
Analyzing your users’ journeys is more than just reporting pageviews. Our reporting & insights solutions help healthcare providers analyze user paths and highlight friction points that are a blockade on your site or app. We help you uncover how users are engaging with content like patient information or videos, interacting with tools like online prescription refills, or sending messages to providers via online chats.
Obtain Insights Across Devices
The increasingly connected healthcare consumer isn’t limited to their desktops. Smartphones, tablets, and wearables provide multiple ways for patients to access their information, anytime and anywhere. The challenge of moving towards a patient-centric view of their activity–while adhering to protecting their personally identifiable information–is possible. Through anonymous user identification, Empirical Path can assist you in stitching together a singular view of your healthcare consumers across devices.