Higher Education
Measure What Matters
Empirical Path has experience working with universities. We understand the various audiences to a Higher Ed site - prospective students, alumni, current students, the media - with strategies to measure and analyze each one.
  • Engage Potential Students
  • Drive Alumni Engagement
  • Optimize Your Content


Capture metrics to compare baseline conversion for key desired site actions from potential students over time:

  • clicks to application portal
  • clicks to admissions tour
  • video engagement
  • email registrations

A baseline measurement helps the marketing team better understand campaign performance, seasonality and to monitor the site for any potential issues. Content engagement reports help create a more informed content strategy.

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Contact Us

When you reach out to Empirical Path, you get in touch directly with our fully qualified and experienced consultants.   Whether you need an analytics audit, training, support, or a custom quote on Google Analytics 360 licensing, let’s talk today.