- Engage Potential Students
- Drive Alumni Engagement
- Optimize Your Content
See Also
Campaign Measurment
Empirical Path implements a campaign tagging process for email and social campaigns for a leading university. We trained the marketing team how to generate campaign tags and measure campaign results. The school can now tie campaigns to site content consumption and lead form submission.
Analytics and CRM Integration
Empirical Path integrates Google Analytics and Salesforce for better insight into campaigns driving graduate school applications. The client can now tie accepted and attending student profiles to acquisition campaigns and other campaigns influencing an applicant's journey, even for applicants with a months (or years) long consideration time frame.
GA 360
Considering Google Analytics 360 (formerly GA Premium)? Review the benefits over standard Google Analytics and contact us today to learn more.