Admissions

Capture metrics to compare baseline conversion for key desired site actions from potential students over time:

• clicks to application portal
• clicks to admissions tour
• video engagement
• email registrations

A baseline measurement helps the marketing team better understand campaign performance, seasonality and to monitor the site for any potential issues. Content engagement reports help create a more informed content strategy.

Publications and Student Services

We’ve collaborated with higher ed teams to pull valuable attributes from the content management system and enable reports by article topic, category, author, and publication date/age. Understand content flows for major site real estate – hero modules, home page and content cards, promoted content lists and search results. We work with your developers to pull these attribute into a data layer for a tag management solution or directly into analytics tags.

Finally, understand flows to other university sites in a simplified roll-up – content sites that drive traffic to the university main page, specific sub-sites or off to third party sites, as well as traffic sources driving traffic to your site – campaign and viral social traffic, email campaigns and organic search.