Higher Education
Measure What Matters
Empirical Path has experience working with universities. We understand the various audiences to a Higher Ed site - prospective students, alumni, current students, the media - with strategies to measure and analyze each one.
  • Engage Potential Students
  • Drive Alumni Engagement
  • Optimize Your Content

Admissions

Capture metrics to compare baseline conversion for key desired site actions from potential students over time:

  • clicks to application portal
  • clicks to admissions tour
  • video engagement
  • email registrations

A baseline measurement helps the marketing team better understand campaign performance, seasonality and to monitor the site for any potential issues. Content engagement reports help create a more informed content strategy.

See Also

Contact Us

When you reach out to Empirical Path, you get in touch directly with our fully qualified and experienced consultants.   Whether you need an analytics audit, training, support, or a custom quote on Google Analytics 360 licensing, let’s talk today.