- Google Marketing Platform 360
- Trusted Partner
- UX Designers
- Multi-Channel Marketers
Exclusive Services for Enterprise Clients
Thanks to your growth hacking, your client is seeing increased activity on their site, is reaching the upper limits of sampling in Google Analytics standard, and wants access to their unsampled data. Perhaps you want to increase the capacity of the 20 custom dimensions you’re using to capture user, session, and hit-scoped traits. Or, maybe you want the hands-on expertise and service that only a reseller can provide. With years of experience as a Google Marketing Platform Sales Partner, we can deliver the license and support that your agency and your clients expect.
Alignment with Your Strategy
White-labeled or introduced as an agency collaborator, Empirical Path’s analytics services fit lockstep with your agency’s strategy. With a sole focus on analytics and data engineering & visualization, we won’t compete with your creative or product vision. Our analytics audits, implementation, and reporting & insights solutions can be introduced at any part of your roadmap. Whether you’re developing a bleeding-edge app, crafting engaging site and social content, launching new remarketing campaigns–or all of the above–we will help measure and report on success for your agency.
Understand the Impact of Your Work
Analytics is often thought of as a marketing tool, but with the increasing need to understand usability and conversion rates, analytics is a powerful tool for product strategists and UX designers alike. Empirical Path can help during design, build, and launch to define, Q/A, and measure the right datapoints for your site or native app. We will work with you to configure site conversions and micro-interactions, so you can iterate swiftly.
Measure Owned, Earned, and Paid Strategy
The days of solely looking at last-click attribution are long gone. As consumers move from devices and marketing channels, painting a true picture of success is as complex as ever before. At Empirical Path, many of us were agency or in-house marketers before we were analysts, so we understand the challenges of proving the success of marketing initiatives across multiple channels. We’ll work with your agency to ensure that your campaigns are captured correctly with campaign tagging and then help you analyze multichannel funnels so you can see past the last-click.