It’s our tenth anniversary as a business — and third as an LLC — but please don’t send tin or leather, the traditional presents. The past year was gift enough.
The firm more than doubled revenue and completed large web analytics engagements for new clients Dice.com, Pension Benefit Guaranty Corporation, and the General Services Administration. We delivered yet another market research project for one Fortune 100 client. We inaugurated mobile measurement for retail and insurance clients. And Empirical Path deepened its Google Analytics Certified Partner relationship by jointly publishing a case study on Content Experiments, certifying our DC office, and partnering on Google Tag Manager.
Empirical Path started in 2003 as a Washington, DC market research consultancy, and is now a team of experts in marketing measurement and split testing with offices, clients, and partners around the country and the world. In January 2010, we changed our legal structure from a sole proprietorship to a Limited Liability Company to enable a geographic and leadership expansion. We’ve achieved more in the past three years than the previous seven thanks to the addition of Jim Snyder to lead our web analytics practice. Jim cemented a partnership with Google Analytics that has made us to thought leaders and kept us on the cutting edge of the digital measurement field.
In the past 12 months, Empirical Path also:
- Built on our experience with government clients by helping PBGC with SiteCatalyst, a local CVB with monthly reports, and GSA with training.
- Published another “hit” blog post, this time on using spreadsheets to get more from web analytics data.
- Added agencies like Point It and Sage Communications to a client roster that already boasts Siteworx and Dachis Group.
- Formalized our Google Analytics Training offering, including a fixed-fee package.
- Leveraged our financial services experience by serving Assurant and EZShield and continuing with Kapitall and Business Insider.
- Spoke at or sponsored events including Web Analytics Wednesday in DC, an integrated advertising agency’s symposium and a search agency’s webinar.
- Dived deeper into the higher-education space by aiding Stanford and UNC and extending our work with Emory.
- Led another project for the Analysis Exchange and had our Web Analytics Audit featured on its blog.
- Hired Web Analytics Reporting and Technical Specialists…and we’re hiring even more!
Our plans for the next three years? Continue to expand our talent and our client base, while staying true to our mission:
Or contact us to see how we can help you optimize your marketing.