Our “uhhh”s are now recorded for posterity.
Check out the YouTube video of our March 24 webinar with Google Analytics about custom variables and how we deployed this advanced technique to enhance Business Insider’s metrics:
Our section begins at 30:00 and doesn’t suffer as much from the sound quality issues that commenters pointed out. That said, if you’d like a readable copy of our portion of the PowerPoint, or an interpretation of what we’re saying, please contact us. And if you watched even a little of the video, we’ll say you’re eligible for the special offer we mentioned: a discounted Google Analytics audit.