We’re excited to join Google on their monthly Google Analytics webinar presenting a case study on our work with Business Insider.
During the webinar, we’ll show how we segmented the audiences of and vastly improved web analytics reporting on Business Insider’s seven highly trafficked content verticals using multiple custom variables in Google Analytics. As the Google Analytics Blog explains:
Custom variables are one of the most powerful features in Google Analytics. With them you can segment traffic by almost any attribute. For example, you could compare traffic from first-time customers versus repeat buyers. Or, if you run a content-oriented site, you could see which authors produce the most traffic.
While powerful, setting up custom variables can be a bit tricky, so we’re holding a webinar so you can learn how to make the most of them.