We track ads and other campaigns in detail by delivering customized processes, tools, training and reports to
clients. Campaign Tracking tells marketers which channels, placements and messages best drive and assist visitation
and conversion. You can finally compare email, social media, pay-per-click (PPC) search engine marketing
(SEM), affiliate, display and offline efforts.
Read our announcement of this fixed-fee service that gets the whole marketing team on one page.
Or contact us to start making decisions using reliable data on every campaign.
Simple, Fixed Pricing:
Each engagement: $2,500 (20% off for Google Analytics)
|Discovery||Understand client’s business objectives and digital marketing channels|
|Naming||Propose a naming convention to consistently identify campaigns, channels, and individual sources|
|Platform||Create a shared spreadsheet to automatically append campaign tags to landing page URLs; provide sample URLs
for illustration and precedent.
|Reporting||Create Custom Channels to roll-up tactics in the most useful way; create a drill-down report of conversion
rate by traffic source that can be distributed via email, spreadsheet, or dashboard; link AdWords and
analytics accounts to automatically include Google PPC data when feasible
|Training||Host up to two one-hour training sessions for all client staff and vendors who create inbound links|
|Validation||Test up to one dozen live links created with the Tool to ensure correct data capture|