How do you ignite an audience of digital leaders at 8 am on a Wednesday? Feed ’em breakfast, give away a cool prize, and talk to them about digital measurement.
November 30 at Business Insider’s Ignition: Future of Media conference in New York, Jim and Peter kicked off the agenda with a breakfast workshop, “Measure Digital to Ignite Results.” Click below to watch the introduction by our client executive at Business Insider and the first few minutes of the talk:
We discussed 4 ways to get beyond typical, default web analytics reports and metrics to:
- Count Conversions
- Segment Audience
- Test Ideas
- Share Insights
Please click here to read the full presentation on Slideshare.
We also gave away a 10.1″ Samsung Galaxy Tab — courtesy of Google Analytics Premium — to turbo-charge a live demonstration of real-time web analytics tools Clicky, ChartBeat, Woopra, and the Google Analytics Real-time Beta. Please click here for more on the drawing and demo.
Empirical Path was proud to be a sponsor of Ignition this year, part of our ongoing work with Business Insider to help it and other content websites get the most from their investments in web analytics.
Please click here for BI’s take on how we enhanced their Google Analytics implementation. Then read about how digital measurement is different for our media and content website clients.