Rachel Carmichael, Analytics Account Director
Rachel has experience in analytics strategy, implementation, tag management, visualization, insight generation and conversion optimization.
She started her career in IT and product management before discovering her true passion in digital analytics. She has a broad range of tool experience including Adobe Analytics, Adobe Target, Google Analytics, Segment, Signal, SQL, and Tableau. She has applied her skill to a diverse set of industries from software and lead generation to online marketplaces.
Rachel graduated from the University of Washington in Classical Studies with a minor in Latin.