Nedie Recel, Analytics Account Director
Nedie helps Empirical Path clients understand their audiences, enhance their digital user experience, and increase their online conversions.
Nedie has worked in various sectors including hospitality, real estate, media, and finance while at Dominion Enterprises and as an independent consultant. She has a broad skillset in multi-channel marketing, including SEO, PPC, email marketing, and marketing automation. Her experience with enterprise marketing platforms includes Google Analytics, Adobe Analytics, Salesforce, and Engage Email from IBM Marketing Cloud.
Nedie graduated with a B.S. in Marketing Management and a Minor in Communication Studies from Virginia Tech and returned there to obtain her MBA. She also holds a certification in Google Analytics.