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Empirical Path

Web Analytics Consulting

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Digital Analytics Consulting

We tell the story behind your numbers.

What We Do

Case Studies

Google Analytics 360

 
Our client is one of the largest business news websites. Execs used many incomplete analytics tools, including GA with latent, sampled data; CMS data with little history; and Flurry and KISSmetrics in silos. They selected Google Analytics 360 to track more content segments, understand paths, count subscriptions, reduce sampling, ease analytics changes and automate reporting.

Generating Actionable Insights

 
The world’s top apparel retailer in its category had a good problem: their rapid growth left them stuck with an inefficient, manual workflow to report and improve website usage and transactions. Updating and sharing spreadsheets, slides and other meeting materials consumed analytical time, leaving little left to do the most important things: analyzing data and turning insights into action.

What Our Clients Are Saying


"Empirical Path connected all of our metrics together, then very simply and very easily gave us dashboards that enabled us to see – on a pub-by-pub level– what that lead activity was and where it was coming from."
    John, Director of Marketing and Development

"The ability to use our existing Analytics 360 data in a testing platform was huge for our team. Our server-side event tracking for key metrics like leads and orders is 99% accurate—far better than with other sources."
    Laura, Data Analytics Manager