We tell the story
Behind your analytics

Data. Driven.

Empirical Path solves your marketing measurement problems, so you can make informed business decisions.

Since 2002, data-driven organizations like Business Insider, MailChimp, LVMH, The Brookings Institution, Panera Bread, & the VA have trusted Empirical Path because of our industry leadership, technology partnerships, and successes with marketing measurement platforms like Google’s Analytics 360, Tag Manager, Data Studio, Optimize, and BigQuery.

  • Analytics Audits
  • Data Visualization
  • Google Analytics 360
  • Marketing Attribution
  • Measurement Strategy
  • Tag Management
  • Testing & Personalization
  • Training & Support

Analytics Audits

We audit web analytics implementations to ensure crucial visitor behaviors are captured accurately and reported clearly. Data-driven recommendations won’t help your organization if decision-makers don’t trust the analytics. And, no tool tracks everything out-of-the-box, so we recommend fixes and enhancements to ensure complete numbers.

More about Analytics Audits

Trusted by marketers, analysts, and agencies

The great thing about the analytics field is the brilliant customers and agency partners we get to work with every day.  Here are a few recent customer testimonials:

Sara Will
Adam Deflorian
Kim Jensen-Pitts

"We have been working with Empirical Path for many months and we have been extremely happy with their analytics and tracking expertise. As an agency we have many requests from clients to ensure digital marketing efforts are tracked correctly. Empirical Path has been a huge asset in making sure we meet client demands correctly and in a timely manner. Sara Will, Dir. Digital Marketing, Closed Loop"

"We have been working with Empirical Path for the last 5+ years on implementing complex Google Tag Manager builds. They are laser-focused on digital measurement only (web & app analytics and tag management), which is a perfect compliment to our design and web development shop. Jay, Jim and their team is easy to work with, listens, and provides near instant support. Could not recommend more! Adam Deflorian, CEO AZDS"

"Empirical Path worked with Taco Mac to set up custom Google Analytics using Google Tag Manager in order to measure key KPIs such as social media advertising campaigns, online ordering conversions and email sign ups. We used the data to make significant changes to our online philosophy and grow our revenue. These guys are smarter than me and helped me look good! Kim Jensen-Pitts, CMO,Taco Mac"

Contact Us

When you reach out to Empirical Path, you get in touch directly with our fully qualified and experienced consultants.   Whether you need an analytics audit, training, support, or a custom quote on Google Analytics 360 licensing, let’s talk today.