Empirical Path solves your marketing measurement problems, so you can make informed business decisions.
Since 2002, data-driven organizations like Business Insider, MailChimp, LVMH, The Brookings Institution, Panera Bread, & the VA have trusted Empirical Path because of our industry leadership, technology partnerships, and successes with marketing measurement platforms like Google’s Analytics 360, Tag Manager, Data Studio, Optimize, and BigQuery.
- Analytics Audits
- Data Visualization
- Google Analytics 360
- Marketing Attribution
- Measurement Strategy
- Tag Management
- Testing & Personalization
- Training & Support
We audit web analytics implementations to ensure crucial visitor behaviors are captured accurately and reported clearly. Data-driven recommendations won’t help your organization if decision-makers don’t trust the analytics. And, no tool tracks everything out-of-the-box, so we recommend fixes and enhancements to ensure complete numbers.
Let’s not just make your marketing data reliable and meaningful, let’s make it shareable, contextual, and automated with powerful tools like Domo, Tableau, Power BI, and Google Data Studio.
Google Analytics 360
As an official Google Marketing Platform Sales Partner, we have the expertise to ensure you get everything out of your investment in enterprise analytics. Contact us for custom pricing and support options.
Digital Analytics can tell you a lot about your customers and your business, but knowing how much to spend on which tactics and campaigns is often where the greatest value is realized. Once you start capturing relevant and reliable data, then it’s time to put insights to work by knowing instead of guessing which campaigns are really driving the right audiences and actions.
These days, the question is no longer, “can we measure it?” because nearly every product interaction and marketing touch point can be captured. We help you answer the tougher questions as you set your analytics strategy: questions like, “what matters most?” and “how will this information help us?” Of course, we’ll also help you evaluate analytics platforms, consider data governance approaches, avoid GDPR implications, and plan your Key Performance Indicators.
We recommend, implement, audit, teach, and customize Tag Management Systems, from Google Tag Manager and Segment to Tealium and Launch. A TMS puts marketers in control of marketing technology by easing deployment of analytics and advertising tags. We migrate and enhance tags so key user actions and traits are easily shared across vendors with less time and resources.
Testing & Personalization
We run split tests to improve the conversion power of key landing, product, registration, and shopping cart pages. Using Google Optimize or tools like Optimizely, Visual Website Optimizer, and Adobe Target, we design, manage, and interpret experiments to determine the combination of offers, copy, art, and layout that maximizes results.
Training & Support
We train organizations in all aspects of interpreting, customizing, and implementing Google Analytics and Google Tag Manager via tailored on-site or remote classes. As a long-time Google Analytics partner, we have the experience to teach novice and expert students in all functional roles every facet of the world’s most popular web analytics software.
Trusted by marketers, analysts, and agencies
The great thing about the analytics field is the brilliant customers and agency partners we get to work with every day. Here are a few recent customer testimonials:
"We have been working with Empirical Path for many months and we have been extremely happy with their analytics and tracking expertise. As an agency we have many requests from clients to ensure digital marketing efforts are tracked correctly. Empirical Path has been a huge asset in making sure we meet client demands correctly and in a timely manner. Sara Will, Dir. Digital Marketing, Closed Loop"
"We have been working with Empirical Path for the last 5+ years on implementing complex Google Tag Manager builds. They are laser-focused on digital measurement only (web & app analytics and tag management), which is a perfect compliment to our design and web development shop. Jay, Jim and their team is easy to work with, listens, and provides near instant support. Could not recommend more! Adam Deflorian, CEO AZDS"
"Empirical Path worked with Taco Mac to set up custom Google Analytics using Google Tag Manager in order to measure key KPIs such as social media advertising campaigns, online ordering conversions and email sign ups. We used the data to make significant changes to our online philosophy and grow our revenue. These guys are smarter than me and helped me look good! Kim Jensen-Pitts, CMO,Taco Mac"