Empirical Path was founded in 2002 by Peter Howley, a seasoned consultant, strategist, and manager. Howley has advised diverse organizations -- from household names to startups -- in media, finance, retail, not-for-profit, and government.

Howley developed Empirical Path’s data-driven approach while at strategy consultancy Bain & Company and in the MBA Program at Harvard Business School. He started the Business Research and Analysis practice at social marketing firm Noral Group International.

Howley led market research and web analytics at washingtonpost.com, then headed the advertising effectiveness product line at the internet's largest ad network. He has earned Omniture and Google Analytics certifications.

Contact Peter Howley at (505) 856-6131 or via email.