Empirical Path's Market Research Practice is led by Peter Howley, a seasoned consultant, entrepreneur, and manager. Howley has advised diverse companies, from household names to startups, in publishing, television, not-for-profit, technology, and private equity.
Howley developed Empirical Path’s data-driven approach while at strategy consultancy Bain & Company and in the MBA Program at Harvard Business School. He started the Business Research and Analysis practice at Washington, DC-based marketing services firm Noral Group International.
Howley led alliance development and market research at washingtonpost.com and Newsweek.com, then headed the marketing effectiveness product line at the internet's largest ad network.
Contact Peter Howley at (505) 856-6131 or via email.
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