Web Analytics Reporting Specialist


Empirical Path seeks a part-time, hourly Web Analytics Reporting Specialist with strong analytical, marketing, and client service skills to support our offices in Atlanta, GA and Albuquerque, NM. Remote candidates will also be considered.

 

Empirical Path is a web analytics and market research consultancy that has served dozens of media, not-for-profit, ad agency, consumer product, and other clients since 2002. We are experiencing rapid growth as a Certified Partner of Google.

 

Responsibilities

The Web Analytics Reporting Specialist is responsible for helping our clients understand their audiences, enhance their digital user experience, and increase their online conversions. The Specialist will assist multiple engagements at all stages, including:

  • Understanding client needs
  • Drafting proposals, timelines, and budgets
  • Creating Key Performance Indicators
  • Developing and interpreting web analytics reports
  • Finding actionable trends and segments
  • Articulating data-driven recommendations
  • Answering ad hoc questions
  • Identifying opportunities to capture additional user behavior data

Required Skills

  • Minimum 1 year of experience creating dashboards and reports with Google Analytics, Omniture, WebTrends, or other web analytics software (or equivalent via a Masters Degree in analytics).
  • General understanding of website design and online marketing channels including PPC, SEO, affiliate programs, social media, email, partnerships, etc.
  • A dedicated, quiet work area with phone and high-speed web connectivity.
  • Availability during eight continuous hours of your choice from 8 a.m. ET to 8 p.m. ET.
  • Ability to work independently and as part of a team.
  • Strong experience with Microsoft Office applications, especially PowerPoint.

Desired Skills

  • College degree or MBA.
  • Web analytics certification or other training.
  • Proven written and verbal communication and presentation skills.
  • Some exposure to JavaScript and HTML.

Contact

Please send a cover letter explaining your interest in the position along with a resume to:

 

Peter Howley

peter (dot) howley (at) empiricalpath (dot) com