Empirical Path was founded in 2002 by Peter Howley, a seasoned consultant, strategist, and manager.  Howley has advised diverse organizations -- from household names to startups -- in media, finance, retail, not-for-profit, and government.

Howley developed Empirical Path’s data-driven approach while at strategy consultancy Bain & Company and in the MBA Program at Harvard Business School.  He started the Business Research and Analysis practice at social marketing firm Noral Group International.

Howley led market research and web analytics at washingtonpost.com, then headed the advertising effectiveness product line at the internet's largest ad network.  He has earned Omniture and Google Analytics certifications.

Contact Peter Howley at (505) 856-6131 or via email.

Empirical Path's Web Analytics Practice is led by Jim Snyder, a veteran of web publishing and technology and a certified Google Analytics expert.  Snyder has led numerous implementation, configuration, and analysis projects for content sites and marketers from Silicon Alley to Silicon Valley.

Snyder built his deep experience in web analytics, content, and marketing in development and measurement roles with Weather.com, Yale University, and Georgia Tech.  He began his web publishing career as part of the launch team for CNN.com.

Snyder's technical skills include SQL, SPSS, Oracle, SQL Server, PHP, and Java.  He also holds an MBA from the Georgia Tech College of Management.

Contact Jim Snyder at (203) 804-4509 or via email.

Empirical Path's Campaign Measurement engagements rely on Daavi Zain to help clients analyze and improve their marketing initiatives and measurement methods.  His expertise spans the full range of marketing channels, both online and offline, and tools including Google Analytics and SiteCatalyst.

Zain began his post-MBA career at Dell, one of the early champions of data-driven marketing, and managed all customer acquisition efforts for Rosetta Stone during the buildup to their successful IPO.  He has spent the last several years helping companies in technology, education, and healthcare grow their businesses through sound, measurable tactics.

Zain earned his MBA from the University of Texas at Austin, and also holds a BS in engineering from the University of Maryland.

Contact Daavi Zain at (202) 330-3448 or via email.