Google Analytics Audit

For a flat fee, Empirical Path audits web analytics software to ensure every visitor behavior is captured accurately. Even the best data-driven recommendations won't see the light of day if web analytics data isn't trusted. And Google Analytics doesn't track everything you need to know "out of the box."

Read about one client's eye-opening audit and the analytics enhancements it inspired. Or how this Audit has evolved to emphasize mobile and social channels. Or contact us to learn how, as a Google Analytics Certified Partner, we ensure decisions rely on accurate data with each Checkpoint in an Audit:

 

Audit Checkpoint Basic
Audit
($3,000)
Advanced Audit ($6,000)
Ensure all pages are tracked by current, functioning JavaScript Google Analytics Tracking Code

x

x

Confirm that conversion paths and confirmations are counted as Funnels and Goals for more detailed reporting

x

x

Review and recommend content and audience segmentation via Custom Variables, Advanced Segments, and Profiles

x

x

Validate Predefined Filters and identify additional filtering needs, such as internal and sub-domain traffic

x

x

Ensure that Site Search keywords and navigation impacts are measured

x

x

Ensure all social sharing tools, downloads, and outbound links are tracked by custom JavaScript Tracking Code

x

x

Document audit findings and recommendations in writing, then review by phone for as long as needed

x

x

Recommend improvements to Dashboard layout, summaries, sharing, and underlying reports

x

x

Verify that all active marketing efforts are counted as Campaigns for more detailed reporting by channel, source, and creative

x

Ensure integration with Google AdWords pay-per-click (PPC) search engine marketing (SEM) campaigns and Webmaster Tools SEO reports

x

Validate e-commerce transaction measurement including detailed product dimensions

x

Ensure interactions with key video, HTML5, Flash, carousels, and other Rich Media features are measured

x

Verify that cross-domain and sub-domain navigation paths and conversion funnels are integrated

x

Confirm that mobile apps, domains, and responsive designs are fully tracked and distinguished in reporting

x

Study existing or required integration with other data sources, dashboards and spreadsheets via the API

x

Peter Howley founded Empirical Path in 2002. He is a seasoned consultant and manager who has advised diverse organizations -- from household names to startups -- in mediafinanceretailnot-for-profit and government.

Howley developed Empirical Path’s data-driven approach while at Bain & Company and in the MBA Program at Harvard Business School. He has earned Adobe Analytics and Google Analytics certifications.

Howley led web analytics and market research at washingtonpost.com, then headed the advertising effectiveness product line at the largest online ad network.

Contact Peter Howley at (505) 738-6888 or via email.

 

Jim Snyder leads our Web Analytics Implementation Practice. A longtime web publishing and Google Analytics expert, Snyder audits, upgrades and customizes digital measurement for clients from Silicon Alley to Silicon Valley.

Snyder built his deep experience in web analytics, content, and marketing at Weather.com, Yale University and Georgia Tech; he also holds an MBA from the Georgia Tech College of Management.

Snyder began his web publishing career as part of the launch team for CNN.com. His technical skills include tag management, mobile analytics, rich media tracking and integrations with CRM and other systems.

Contact Jim Snyder at (404) 445-7272 or via email.