Empirical Path Web Analytics & Market Research

 

Google Analytics Audit

For a flat fee, Empirical Path audits web analytics software to ensure every visitor behavior is captured accurately. Even the best data-driven recommendations won't see the light of day if web analytics data isn't trusted. And Google Analytics doesn't track everything you need to know "out of the box."

Read about one client's eye-opening audit and the analytics enhancements it inspired. Or how this Audit has evolved to emphasize mobile and social channels. Or contact us to learn how, as a Google Analytics Certified Partner, we ensure decisions rely on accurate data with each Checkpoint in an Audit:

Audit Checkpoint Basic
Audit
($3,000)		 Advanced Audit ($5,000)
Ensure all pages are tracked by current, functioning JavaScript Google Analytics Tracking Code

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Confirm that conversion paths and confirmations are counted as Funnels and Goals for more detailed reporting

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Review and recommend content and audience segmentation via Custom Variables, Advanced Segments, and Profiles

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Validate Predefined Filters and identify additional filtering needs, such as internal and sub-domain traffic

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Ensure that Site Search keywords and navigation impacts are measured

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Ensure all social sharing tools, downloads, and outbound links are tracked by custom JavaScript Tracking Code

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Document audit findings and recommendations in writing, then review by phone for as long as needed

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Recommend improvements to Dashboard layout, summaries, sharing, and underlying reports

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Verify that all active marketing efforts are counted as Campaigns for more detailed reporting by channel, source, and creative

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Ensure integration with Google AdWords pay-per-click (PPC) search engine marketing (SEM) campaigns and Webmaster Tools SEO reports

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Validate e-commerce transaction measurement including detailed product dimensions

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Ensure interactions with key video, HTML5, Flash, carousels, and other Rich Media features are measured

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Verify that cross-domain and sub-domain navigation paths and conversion funnels are integrated

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Confirm that mobile apps, domains, and responsive designs are fully tracked and distinguished in reporting

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Study existing or required integration with other data sources, dashboards and spreadsheets via the API

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Empirical Path was founded in 2002 by Peter Howley, a seasoned consultant, strategist, and manager.  Howley has advised diverse organizations -- from household names to startups -- in media, finance, retail, not-for-profit, and government.

Howley developed Empirical Path’s data-driven approach while at strategy consultancy Bain & Company and in the MBA Program at Harvard Business School.  He started the Business Research and Analysis practice at social marketing firm Noral Group International.

Howley led market research and web analytics at washingtonpost.com, then headed the advertising effectiveness product line at the internet's largest ad network.  He has earned Omniture and Google Analytics certifications.

Contact Peter Howley at (505) 856-6131 or via email.

 

Empirical Path's Web Analytics Practice is led by Jim Snyder, a veteran of web publishing and technology and a certified Google Analytics expert.  Snyder has led numerous implementation, configuration, and analysis projects for content sites and marketers from Silicon Alley to Silicon Valley.

Snyder built his deep experience in web analytics, content, and marketing in development and measurement roles with Weather.com, Yale University, and Georgia Tech.  He began his web publishing career as part of the launch team for CNN.com.

Snyder's technical skills include SQL, SPSS, Oracle, SQL Server, PHP, and Java.  He also holds an MBA from the Georgia Tech College of Management.

Contact Jim Snyder at (203) 804-4509 or via email.