Google Analytics

Google Analytics consultinggoogle analytcs premium resellerWe interpret, enhance, implement, audit and teach Google Analytics and Google Analytics Premium, the market-leading, enterprise-class web analytics solutions from Google.

Empirical Path is proud to be a Google Analytics Certified Partner (previously Google Analytics Authorized Consultant, or GAAC), a status awarded by Google only to a select few companies that meet a rigorous set of qualifications.  We are also a Google Analytics Premium Authorized Reseller and Google Tag Manager Certified Partner.

Empirical Path has proven experience delivering results in every area:

Learn more about how we can Audit your Google Analytics implementation. Or contact us about getting the most from Google Analytics.

Peter Howley founded Empirical Path in 2002. He is a seasoned consultant and manager who has advised diverse organizations -- from household names to startups -- in mediafinanceretailnot-for-profit and government.

Howley developed Empirical Path’s data-driven approach while at Bain & Company and in the MBA Program at Harvard Business School. He has earned Adobe Analytics and Google Analytics certifications.

Howley led web analytics and market research at, then headed the advertising effectiveness product line at the largest online ad network.

Contact Peter Howley at (505) 738-6888 or via email.


Jim Snyder leads our Web Analytics Implementation Practice. A longtime web publishing and Google Analytics expert, Snyder audits, upgrades and customizes digital measurement for clients from Silicon Alley to Silicon Valley.

Snyder built his deep experience in web analytics, content, and marketing at, Yale University and Georgia Tech; he also holds an MBA from the Georgia Tech College of Management.

Snyder began his web publishing career as part of the launch team for His technical skills include tag management, mobile analytics, rich media tracking and integrations with CRM and other systems.

Contact Jim Snyder at (404) 445-7272 or via email.