Empirical Path Web Analytics & Market Research

 

Google Analytics

Google Analytics consulting
We enhance and interpret Google Analytics, the market-leading, enterprise-class web analytics solution from Google.

Empirical Path is proud to be a Google Analytics Certified Partner (previously Google Analytics Authorized Consultant, or GAAC), a status awarded by Google only to a select few companies that meet a rigorous set of qualifications.

Empirical Path has proven experience delivering results in every area:

  • Reporting
    • Finite, actionable key performance indicators
    • Custom alerts via Google Analytics Intelligence
    • Focused dashboards and automated reports
    • Interpretation and recommendations from reporting
  • Campaigns
    • Calculation of ROI from AdWords and other campaigns
    • Detailed analysis of social media and partnership efforts
  • Conversions
    • Tracking of conversions and goals, regardless of confirmation page
    • Detailed measurement of e-commerce transactions and funnels
    • Optimization of landing pages and conversions via split testing
  • Audience
    • Segmentation of pages and visitors via custom variables
    • Segmentation of visits via custom variables and advanced segments
  • Technology
    • Tracking of Flash and Rich Internet Applications
    • Integration of legacy CRM and other data sources via Google Analytics API

Learn more about how we can Audit your Google Analytics implementation. Or contact us about getting the most from Google Analytics.

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Empirical Path was founded in 2002 by Peter Howley, a seasoned consultant, strategist, and manager.  Howley has advised diverse organizations -- from household names to startups -- in media, finance, retail, not-for-profit, and government.

Howley developed Empirical Path’s data-driven approach while at strategy consultancy Bain & Company and in the MBA Program at Harvard Business School.  He started the Business Research and Analysis practice at social marketing firm Noral Group International.

Howley led market research and web analytics at washingtonpost.com, then headed the advertising effectiveness product line at the internet's largest ad network.  He has earned Omniture and Google Analytics certifications.

Contact Peter Howley at (505) 856-6131 or via email.

 

Empirical Path's Web Analytics Practice is led by Jim Snyder, a veteran of web publishing and technology and a certified Google Analytics expert.  Snyder has led numerous implementation, configuration, and analysis projects for content sites and marketers from Silicon Alley to Silicon Valley.

Snyder built his deep experience in web analytics, content, and marketing in development and measurement roles with Weather.com, Yale University, and Georgia Tech.  He began his web publishing career as part of the launch team for CNN.com.

Snyder's technical skills include SQL, SPSS, Oracle, SQL Server, PHP, and Java.  He also holds an MBA from the Georgia Tech College of Management.

Contact Jim Snyder at (203) 804-4509 or via email.