We deliver implementation of and insights from Yahoo! Web Analytics, a highly customizable, enterprise-level website analytics system designed to help businesses increase sales and visitor satisfaction, reduce marketing costs, and gain new insight on online customers.
Empirical Path is honored to be one of a small number accepted -- out of hundreds of applications from agencies all over the world -- into the Yahoo! Web Analytics Consultant Network of independent analytics specialists. While we work nationally, we are the only Georgia and New Mexico consultants -- and one of very few in the Southeast or the Southwest -- who provide these analytics services, including assistance with planning, implementation and usage.
Empirical Path has proven experience delivering results in every area:
- Reporting
- Finite, actionable key performance indicators
- Focused dashboards and automated reports
- Interpretation and recommendations from reporting
- Campaigns
- Calculation of ROI from pay-per-click and other campaigns
- Detailed analysis of social media and partnership efforts
- Conversions
- Tracking of conversions and goals, regardless of confirmation page
- Detailed measurement of e-commerce transactions and funnels
- Optimization of landing pages and conversions via split testing
- Audience
- Segmentation of pages and visitors via custom variables
- Segmentation of visits via custom variables and advanced segments
- Technology
- Tracking of Flash and Rich Internet Applications
- Integration of legacy CRM and other data sources
Learn more about how we can Audit your Yahoo! Web Analytics implementation. Or contact us about getting the most from Yahoo! Web Analytics.
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