We enhance and interpret Google Analytics, the market-leading, enterprise-class web analytics solution from Google.
Empirical Path is proud to be a Google Analytics Certified Partner (previously Google Analytics Authorized Consultant, or GAAC), a status awarded by Google only to a select few companies that meet a rigorous set of qualifications.
Empirical Path has proven experience delivering results in every area:
We deliver implementation of and insights from Webtrends Analytics, which provides the industry’s most accurate picture of how customers interact with your brand in the digital space. Real-time data, intelligent alerts, and the ability to easily share information within your organization means Empirical Path and Webtrends empower your team to make smart and timely decisions based on solid data.
Empirical Path is proud to be chosen as an Agency Partner of Webtrends. We help Webtrends customers execute on great marketing campaigns, implement solutions and realize real ROI on their investments with Webtrends. Empirical Path has proven experience delivering results in every area:
We deliver implementation of and insights from Yahoo! Web Analytics, a highly customizable, enterprise-level website analytics system designed to help businesses increase sales and visitor satisfaction, reduce marketing costs, and gain new insight on online customers.
Empirical Path is honored to be one of a small number accepted -- out of hundreds of applications from agencies all over the world -- into the Yahoo! Web Analytics Consultant Network of independent analytics specialists. While we work nationally, we are the only Georgia and New Mexico consultants -- and one of very few in the Southeast or the Southwest -- who provide these analytics services, including assistance with planning, implementation and usage.
Empirical Path has proven experience delivering results in every area:
Empirical Path was founded in 2002 by Peter Howley, a seasoned consultant, strategist, and manager. Howley has advised diverse organizations -- from household names to startups -- in media, finance, retail, not-for-profit, and government.
Howley developed Empirical Path’s data-driven approach while at strategy consultancy Bain & Company and in the MBA Program at Harvard Business School. He started the Business Research and Analysis practice at social marketing firm Noral Group International.
Howley led market research and web analytics at washingtonpost.com, then headed the advertising effectiveness product line at the internet's largest ad network. He has earned Omniture and Google Analytics certifications.
Contact Peter Howley at (505) 856-6131 or via email.
Empirical Path's Web Analytics Practice is led by Jim Snyder, a veteran of web publishing and technology and a certified Google Analytics expert. Snyder has led numerous implementation, configuration, and analysis projects for content sites and marketers from Silicon Alley to Silicon Valley.
Snyder built his deep experience in web analytics, content, and marketing in development and measurement roles with Weather.com, Yale University, and Georgia Tech. He began his web publishing career as part of the launch team for CNN.com.
Snyder's technical skills include SQL, SPSS, Oracle, SQL Server, PHP, and Java. He also holds an MBA from the Georgia Tech College of Management.
Contact Jim Snyder at (203) 804-4509 or via email.
