Empirical Path partners with top software makers and complementary service providers so clients have access to industry-leading expertise.
We enhance and interpret Google Analytics, the market-leading, enterprise-class web analytics solution from Google.
Empirical Path is proud to be a Google Analytics Certified Partner (previously Google Analytics Authorized Consultant, or GAAC), a status awarded by Google only to a select few companies that meet a rigorous set of qualifications.
Empirical Path has proven experience delivering results in every area:
Our Staffing Partner, IQ Workforce, helps organizations find, hire, and maximize the contributions of full-time, dedicated digital analytics specialists. We recommend our clients and prospects work with a Senior Partner at IQ Workforce to:
Most organizations have difficulty finding talented and qualified staff, yet these resources are critical for success in web analytics. Engaging IQ Workforce lets employers "stack the deck" and work directly with the leading recruiter in the field.
We recommend a number of ways to get involved with IQ Workforce:Page 1 of 2
Empirical Path was founded in 2002 by Peter Howley, a seasoned consultant, strategist, and manager. Howley has advised diverse organizations -- from household names to startups -- in media, finance, retail, not-for-profit, and government.
Howley developed Empirical Path’s data-driven approach while at strategy consultancy Bain & Company and in the MBA Program at Harvard Business School. He started the Business Research and Analysis practice at social marketing firm Noral Group International.
Howley led market research and web analytics at washingtonpost.com, then headed the advertising effectiveness product line at the internet's largest ad network. He has earned Omniture and Google Analytics certifications.
Contact Peter Howley at (505) 856-6131 or via email.
Empirical Path's Web Analytics Practice is led by Jim Snyder, a veteran of web publishing and technology and a certified Google Analytics expert. Snyder has led numerous implementation, configuration, and analysis projects for content sites and marketers from Silicon Alley to Silicon Valley.
Snyder built his deep experience in web analytics, content, and marketing in development and measurement roles with Weather.com, Yale University, and Georgia Tech. He began his web publishing career as part of the launch team for CNN.com.
Snyder's technical skills include SQL, SPSS, Oracle, SQL Server, PHP, and Java. He also holds an MBA from the Georgia Tech College of Management.
Contact Jim Snyder at (203) 804-4509 or via email.
