Empirical Path Web Analytics & Market Research

 

Leading Alliances

Empirical Path partners with top software makers and complementary service providers so clients have access to industry-leading expertise.

Google Analytics

Google Analytics consulting
We enhance and interpret Google Analytics, the market-leading, enterprise-class web analytics solution from Google.

Empirical Path was formed from the Google Analytics Authorized Consultant (GAAC) practice of its predecessor company, where Jim Snyder and Peter Howley documented the advanced client work and attained the Google Analytics Individual Qualifications required for the prestigious GAAC status.

Empirical Path has proven experience delivering results in every area:

  • Reporting
    • Finite, actionable key performance indicators
    • Custom alerts via Google Analytics Intelligence
    • Focused dashboards and automated reports
    • Interpretation and recommendations from reporting
  • Campaigns
    • Calculation of ROI from AdWords and other campaigns
    • Detailed analysis of social media and partnership efforts
  • Conversions
    • Tracking of conversions and goals, regardless of confirmation page
    • Detailed measurement of e-commerce transactions and funnels
    • Optimization of landing pages and conversions via split testing
  • Audience
    • Segmentation of pages and visitors via custom variables
    • Segmentation of visits via custom variables and advanced segments
  • Technology
    • Tracking of Flash and Rich Internet Applications
    • Integration of legacy CRM and other data sources via Google Analytics API

Please contact us to learn more about getting the most from Google Analytics.

Services

Successes

Empirical Path's Market Research Practice is led by Peter Howley, a seasoned consultant, entrepreneur, and manager.  Howley has advised diverse companies, from household names to startups, in publishing, television, not-for-profit, and technology.

Howley developed Empirical Path’s data-driven approach at Bain & Company and Harvard Business School.  He started the Research and Analysis practice at Washington, DC social marketing agency Noral Group International.

Howley led alliance development and market research at washingtonpost.com and Newsweek.com, then headed marketing effectiveness products at the largest online ad network.

Contact Peter Howley at (505) 856-6131 or via email.

Empirical Path's Web Analytics Practice is led by Jim Snyder, a veteran of web publishing and technology.  A certified Google Analytics expert, Snyder has led implementation, configuration, and analysis projects for publishers and marketers in Silicon Alley and Silicon Valley.

Snyder built his deep experience in web analytics, content, and marketing in production and research roles with Weather.com, Yale University, and Georgia Tech; he also holds an MBA from the Georgia Tech College of Management.

Snyder began his web publishing career as part of the launch team for CNN.com.  His technical skills include SQL, SPSS, Oracle, SQL Server, PHP, and Java.

Contact Jim Snyder at (203) 804-4509 or via email.