Empirical Path consultants mapped a regional hospital's constituents for its new ad agency.  Leveraged social media interactions, demographic and geographic data, and web analytics data, including page views, search terms, and referring sites, to understand visitor behavior and context.  Identified themes and mapped their relative importance on-site vs. off-site and in search vs. website vocabulary.  Compared visits against the online population in states, DMAs, counties, and cities to highlight potential targets.  Proposed roles for each theme in discovery and exploration of the brand, plus tactical improvements to the site.  Read the full case study.

Empirical Path consultants researched end-user markets and channel partnerships in new product categories for a leading imaging hardware manufacturer.  Estimated market size and share in an unmeasured category by using a publicly traded comparable as a proxy for all competitors, then correcting for their lower reseller penetration.  Forecast growth in an unmeasured accessory category based on hardware sales, installer statistics, and the client’s rate of bundling accessories with hardware.  Detailed competitors’ efforts to develop programs for partnering more closely with resellers.

Empirical Path consultants conceived and delivered a study to benchmark peers and learn best practices for a vertical content and community website.  Interviewed client executives to understand key levers and blind spots in advertising operations and pricing decisions.  Designed invitation, online questionnaire, and incentives to assure participants convenience and anonymity.  Analyzed feedback to reveal natural segments in the market and results within each.  Wrote detailed report to identify variations from best practices in client processes, policies, and metrics.

Empirical Path consultants laid out market growth, usage hurdles, and technology partnerships to address the camera phone opportunity for a leading printer manufacturer.  Synthesized camera phone growth projections from IDC, InfoTrends, and other research vendors, then discounted these to forecast images printed based on demonstrated consumer printing of photos from camera phones and of similar resolution.  Described competitor products and alliances to address the new market.  Ranked and detailed potential strategic partners, including handset makers and operators.