Empirical Path Web Analytics & Market Research

 

Client: Parenting Community

Empirical Path consultants synthesized web analytics, ad server, and CRM data in daily "war room" reports for the top parenting community website.  Interviewed executives to understand business drivers and craft Key Performance Indicators. Drafted daily, weekly, monthly, and quarterly reports on results and variance from prior periods.  Created the first-ever detailed forecast of site usage and advertising sales as a baseline.  Configured Omniture SiteCatalyst, DART for Publishers, and Salesforce.com to automate outputs needed for synthesized reports.  Read the full case study.

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Empirical Path was founded in 2002 by Peter Howley, a seasoned consultant, strategist, and manager.  Howley has advised diverse organizations -- from household names to startups -- in media, finance, retail, not-for-profit, and government.

Howley developed Empirical Path’s data-driven approach while at strategy consultancy Bain & Company and in the MBA Program at Harvard Business School.  He started the Business Research and Analysis practice at social marketing firm Noral Group International.

Howley led market research and web analytics at washingtonpost.com, then headed the advertising effectiveness product line at the internet's largest ad network.  He has earned Omniture and Google Analytics certifications.

Contact Peter Howley at (505) 856-6131 or via email.

 

Empirical Path's Web Analytics Practice is led by Jim Snyder, a veteran of web publishing and technology and a certified Google Analytics expert.  Snyder has led numerous implementation, configuration, and analysis projects for content sites and marketers from Silicon Alley to Silicon Valley.

Snyder built his deep experience in web analytics, content, and marketing in development and measurement roles with Weather.com, Yale University, and Georgia Tech.  He began his web publishing career as part of the launch team for CNN.com.

Snyder's technical skills include SQL, SPSS, Oracle, SQL Server, PHP, and Java.  He also holds an MBA from the Georgia Tech College of Management.

Contact Jim Snyder at (203) 804-4509 or via email.