Empirical Path runs split tests to improve the conversion power of key landing, product, registration, and shopping cart pages. Using Google's free Website Optimizer or premium tools, we design, manage and interpret experiments to test variations on web page composition.
These experiments compare user response to alternate versions of offers, layouts, copy, photos, and colors. Depending on visitation and the number of test elements, we recommend the appropriate design: A/B split testing, fractional factorial, or full factorial.
After a significant number of visits to tested page permutations, Empirical Path identifies the best performing combination of elements and quantifies the improvement in conversion from deploying that mix. Websites have seen remarkable lifts in conversion rates through split testing, whether success is measured by orders, registrations, leads, or content consumption.
Read about one client's split test on its PPC landing page and the boost in signups it yielded. Or contact us for more details on our fixed-fee conversion optimization engagements:
Simple, Fixed Pricing:
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First test: $3,750
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Each subsequent test: $2,500
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First 3 tests: $7,500 (a 14% discount)
Systematic Approach:
| Phase | Deliverable | Frequency |
| Discovery | Understand client’s business objectives and website content and design levers | One per client |
| Analysis | Propose most leveraged pages or templates for split testing based on web analytics | One per client |
| Ideation | Brainstorm alternative page elements based on web analytics and peer benchmarking | One per test |
| Experiment Design | Detail software, methodology, timeline, and page elements to be tested | One per test |
| Experiment Implementation | Execute split test with client Technology team using free Google Website Optimizer or premium solutions | One per test |
| Recommendations | Analyze results and propose changes to default page or template | One per test |
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