Empirical Path Web Analytics & Market Research

 

Web Analytics Audit

Empirical Path audits web analytics software implementations to ensure that every type of visitor behavior is captured accurately.  Even the best data-driven recommendations won't see the light of day if decision-makers don't trust that web analytics data is accurate, and even the best software doesn't track everything an organization needs to know out of the box. 

Read about one client's eye-opening audit and the reporting enhancements it inspired.  Or contact us to learn how we ensure you are making decisions using reliable data with each step in an Audit and Advanced Audit:

 

Steps Audit
($1,500)		 Advanced Audit ($3,000)
Ensure all pages are tracked by current, functioning default JavaScript tracking code or log files

x

x
Confirm that complimentary conversion paths and confirmations are counted as funnels and goals for more detailed reporting

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x
Review and recommend content and audience segmentation

x

x
Validate current predefined filters and identify additional filtering opportunities, such as internal and sub-domain traffic

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x
Ensure that site search keywords and navigation impacts are measured

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x
Document audit findings and recommendations in writing, then review by phone for as long as needed

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x
Recommend improvements to dashboard layouts, summaries, sharing, and underlying reports

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x
Verify that all active marketing efforts are counted as campaigns for more detailed reporting by channel, source, and creative

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Ensure integration with pay-per-click (PPC) search engine marketing (SEM) campaigns

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Validate e-commerce transaction measurement including detailed product dimensions

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Ensure all Rich Media and Rich Internet Applications are tracked by custom JavaScript tracking code

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Verify that cross-domain and sub-domain navigation paths and conversion funnels are completely tracked

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Study existing or required integration of third-party data sources

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Consultants

Successes

Empirical Path's Market Research Practice is led by Peter Howley, a seasoned consultant, entrepreneur, and manager.  Howley has advised diverse companies, from household names to startups, in publishing, television, not-for-profit, and technology.

Howley developed Empirical Path’s data-driven approach at Bain & Company and Harvard Business School.  He started the Research and Analysis practice at Washington, DC social marketing agency Noral Group International.

Howley led alliance development and market research at washingtonpost.com and Newsweek.com, then headed marketing effectiveness products at the largest online ad network.

Contact Peter Howley at (505) 856-6131 or via email.

Empirical Path's Web Analytics Practice is led by Jim Snyder, a veteran of web publishing and technology.  A certified Google Analytics expert, Snyder has led implementation, configuration, and analysis projects for publishers and marketers in Silicon Alley and Silicon Valley.

Snyder built his deep experience in web analytics, content, and marketing in production and research roles with Weather.com, Yale University, and Georgia Tech; he also holds an MBA from the Georgia Tech College of Management.

Snyder began his web publishing career as part of the launch team for CNN.com.  His technical skills include SQL, SPSS, Oracle, SQL Server, PHP, and Java.

Contact Jim Snyder at (203) 804-4509 or via email.