Empirical Path Web Analytics & Market Research

 

Web Analytics Audit

For a flat fee, Empirical Path audits web analytics software implementations to ensure that every visitor behavior is captured accurately.  Even the best data-driven recommendations won't help, if decision-makers don't trust that web analytics data is accurate, and even the best software doesn't track everything an organization needs to know out of the box. 

Read about one client's eye-opening audit and the reporting enhancements it inspired.  Or contact us to learn how we ensure you are making decisions using reliable data with each step in an Audit and Advanced Audit:

Steps Audit
($2,000)		 Advanced Audit ($4,000)
Ensure all pages are tracked by current, functioning default JavaScript tracking code or log files

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Confirm that complimentary conversion paths and confirmations are counted as funnels and goals for more detailed reporting

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Review and recommend content and audience segmentation

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Validate current predefined filters and identify additional filtering opportunities, such as internal and sub-domain traffic

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Ensure that site search keywords and navigation impacts are measured

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Document audit findings and recommendations in writing, then review by phone for as long as needed

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Recommend improvements to dashboard layouts, summaries, sharing, and underlying reports

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Verify that all active marketing efforts are counted as campaigns for more detailed reporting by channel, source, and creative

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Ensure integration with pay-per-click (PPC) search engine marketing (SEM) campaigns

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Validate e-commerce transaction measurement including detailed product dimensions

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Ensure all Rich Media and Rich Internet Applications are tracked by custom JavaScript tracking code

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Verify that cross-domain and sub-domain navigation paths and conversion funnels are completely tracked

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Study existing or required integration of third-party data sources

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Consultants

Successes

Empirical Path was founded in 2002 by Peter Howley, a seasoned consultant, strategist, and manager.  Howley has advised diverse organizations -- from household names to startups -- in media, finance, retail, not-for-profit, and government.

Howley developed Empirical Path’s data-driven approach while at strategy consultancy Bain & Company and in the MBA Program at Harvard Business School.  He started the Business Research and Analysis practice at social marketing firm Noral Group International.

Howley led market research and web analytics at washingtonpost.com, then headed the advertising effectiveness product line at the internet's largest ad network.  He has earned Omniture and Google Analytics certifications.

Contact Peter Howley at (505) 856-6131 or via email.

 

Empirical Path's Web Analytics Practice is led by Jim Snyder, a veteran of web publishing and technology and a certified Google Analytics expert.  Snyder has led numerous implementation, configuration, and analysis projects for content sites and marketers from Silicon Alley to Silicon Valley.

Snyder built his deep experience in web analytics, content, and marketing in development and measurement roles with Weather.com, Yale University, and Georgia Tech.  He began his web publishing career as part of the launch team for CNN.com.

Snyder's technical skills include SQL, SPSS, Oracle, SQL Server, PHP, and Java.  He also holds an MBA from the Georgia Tech College of Management.

Contact Jim Snyder at (203) 804-4509 or via email.