Empirical Path consultants synthesized web analytics, ad server, and CRM data in daily "war room" reports for the top parenting community website.  Interviewed executives to understand business drivers and craft Key Performance Indicators. Drafted daily, weekly, monthly, and quarterly reports on results and variance from prior periods.  Created the first-ever detailed forecast of site usage and advertising sales as a baseline.  Configured Omniture SiteCatalyst, DART for Publishers, and Salesforce.com to automate outputs needed for synthesized reports.  Read the full case study.

Empirical Path consultants replaced a paid Coremetrics installation with free Google Analytics software for a media and entertainment company.  Inaugurated mobile device, video, and Rich Internet Application measurement.  Established and reported usage by visitor segments based on registration status.  Refined ecommerce reporting using advanced filters to better track product categories and link sales to marketing campaigns.  Employed the Google Analytics API to pair web analytics data with legacy data sources for custom reporting.

Empirical Path audits web analytics software implementations to ensure that every type of visitor behavior is captured accurately.  Even the best data-driven recommendations won't see the light of day if decision-makers don't trust that web analytics data is accurate, and even the best software doesn't track everything an organization needs to know out of the box. 

Read about one client's eye-opening audit and the reporting enhancements it inspired.  Or contact us to learn how we ensure you are making decisions using reliable data with each step in an Audit and Advanced Audit:

Empirical Path consultants designed and executed an A/B split test using Google Website Optimizer for a major research university to encourage visitors to register and pay for courses online.  Analyzed Google Analytics Conversion Funnel to diagnose the initial PPC landing page as the best opportunity to boost conversions.  Recommended new copy, placement, and appearance for the key call-to-action on that page.  Proved a nearly 300% increase in click-through rate to the course search page by splitting traffic between the original and revised landing pages.  Read the full case study.