For a flat fee, Empirical Path audits web analytics software implementations to ensure that every visitor behavior is captured accurately.  Even the best data-driven recommendations won't help, if decision-makers don't trust that web analytics data is accurate, and even the best software doesn't track everything an organization needs to know out of the box. 

Read about one client's eye-opening audit and the reporting enhancements it inspired.  Or contact us to learn how we ensure you are making decisions using reliable data with each step in an Audit and Advanced Audit:

Empirical Path runs split tests to improve the conversion power of key landing, product, registration, and shopping cart pages. Using Google's free Website Optimizer or premium tools, we design, manage and interpret experiments to test variations on web page composition.

These experiments compare user response to alternate versions of offers, layouts, copy, photos, and colors. Depending on visitation and the number of test elements, we recommend the appropriate design: A/B split testing, fractional factorial, or full factorial.

Empirical Path consultants audited the Google Analytics implementation of a financial and technology news publisher to enhance how visitor behavior was captured and communicated to decision-makers.  Tested a dozen website goals to ensure that conversions were tracked and recommended Events and URL query parameters to fix untracked goals.  Designed a campaign tagging approach to allow deeper analysis of company-initiated efforts and separation from user-generated referrals.  Launched regular narrative to interpret and recommend ways to improve website results.  Read the full case study.

Empirical Path consultants replaced a costly Coremetrics installation with free Google Analytics software for a media and entertainment company.  Inaugurated mobile device, video, and Rich Internet Application measurement.  Established and reported usage by visitor segments based on registration status.  Refined ecommerce reporting using advanced filters to better track product categories and link sales to marketing campaigns.  Employed the Google Analytics API to pair web analytics data with legacy data sources for custom reporting.  Read the full case study.