Empirical Path Web Analytics & Market Research

 

Project Capsule: Federal Health Campaign


Empirical Path consultants led a pay-per-click search engine marketing campaign for a Federal public health advertising campaign and its advertising agency, increasing visitation by more than a third.  Tracked impact on website traffic and engagement using Webtrends, Google AdWords, and Yahoo! Sponsored Search.  Designed and led tests of alternate landing pages to improve user engagement with content by measuring time spent and pages viewed per visit and single-page visitation.  Created clear, periodic reports that explained progress and next steps to a lay audience.

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Consultants

Successes

Empirical Path's Market Research Practice is led by Peter Howley, a seasoned consultant, entrepreneur, and manager.  Howley has advised diverse companies, from household names to startups, in publishing, television, not-for-profit, and technology.

Howley developed Empirical Path’s data-driven approach at Bain & Company and Harvard Business School.  He started the Research and Analysis practice at Washington, DC social marketing agency Noral Group International.

Howley led alliance development and market research at washingtonpost.com and Newsweek.com, then headed marketing effectiveness products at the largest online ad network.

Contact Peter Howley at (505) 856-6131 or via email.

Empirical Path's Web Analytics Practice is led by Jim Snyder, a veteran of web publishing and technology.  A certified Google Analytics expert, Snyder has led implementation, configuration, and analysis projects for publishers and marketers in Silicon Alley and Silicon Valley.

Snyder built his deep experience in web analytics, content, and marketing in production and research roles with Weather.com, Yale University, and Georgia Tech; he also holds an MBA from the Georgia Tech College of Management.

Snyder began his web publishing career as part of the launch team for CNN.com.  His technical skills include SQL, SPSS, Oracle, SQL Server, PHP, and Java.

Contact Jim Snyder at (203) 804-4509 or via email.