For a flat fee, Empirical Path delivers the process, tool, training and reports to track campaigns in detail. Campaign attribution lets marketers see which channels, placements, and messages best drive visitation and conversion. You can finally compare email, social media, pay-per-click (PPC) search engine marketing (SEM), affiliates, and display ads.

Read our popular post on tagging landing pages to get the whole marketing team on one page. Or contact us to start making decisions using reliable data on every campaign.

Empirical Path consultants planned, executed, and measured the consumer marketing campaign for a career education program serving college students.  Built a database of school characteristics to select high-potential campuses based on admissions competitiveness, student hometowns, advertising costs, and on-campus recruiting.  Tested multiple online advertising approaches — from display and text ads to email sponsorships — to optimize cost per lead.  Employed Webtrends to track site visitation patterns, then adjusted site navigation to drive visitors toward sign-up.  Read the full case study.

Empirical Path consultants led a pay-per-click search engine marketing campaign for a Federal public health advertising campaign and its advertising agency, increasing visitation by more than a third.  Tracked impact on website traffic and engagement using Webtrends, Google AdWords, and Yahoo! Sponsored Search.  Designed and led tests of alternate landing pages to improve user engagement with content by measuring time spent and pages viewed per visit and single-page visitation.  Created clear, periodic reports that explained progress and next steps to a lay audience.

Empirical Path consultants increased a home fixtures retailer's revenue from PPC advertising by identifying high-performing elements on other pages for inclusion on a key SEM landing page.  Measured downstream revenue for each link on AdWords landing page and flagged low-performing links and related copy and graphics for removal.  Audited Google Analytics implementation to ensure that all pages, forms, rich media, and transactions were reported.  Designed pre-post methodology that proved test landing page boosted revenue and order size.