Like many of our readers, we at Empirical Path have been excited to start applying the new tools and integrations now available in Google's Analytics 360 Suite. Google’s new website testing tool, Optimize 360, currently in beta for Analytics 360 (Premium) customers but soon to become generally available, is one of the potentially more disruptive-in-a-good-way additions to its collection of premium tools. As a provider of advanced analytics consulting to leading publishers such as Business Insider and Gannett, we have been helping our Analytics 360 customers put the new testing platform to work.
Recently, a client of ours and Optimize 360 beta participant documented some of their initial successes. Read how The Motley Fool achieved a 26% lift in website conversion rates using easy-to-deploy A/B tests with Optimize 360 and its Analytics 360 integrations. In the case study, our client underscored how optimization is best supported by web analytics data you can trust:
The ability to use our existing Analytics 360 data in a testing platform was huge for our team. Our server-side event tracking for key metrics like leads and orders is 99% accurate—far better than with other sources.
- Laura Cavanaugh, Data Analytics Manager