Mobile accounts for an increasing share of online traffic, of our business and now our team.
We're proud to introduce our newest full-time hire, Brett Newcome, who heads our Mobile Analytics Practice from Atlanta and brings technical and usability expertise to all of our web analytics clients. From his bio:
"...an experienced mobile product manager and Certified Usability Analyst, Newcome leads complex web and mobile measurement and other development initiatives. Newcome balanced technical and design factors for the best user experience as manager of Home Depot’s Pro App for Contractors, Assurant’s mobile self-service app for service plans and Aflac’s first-in-the-industry native tablet sales app. His mobile analytics expertise includes Google Analytics, Google Tag Manager, Flurry, Mixpanel, Adobe, Heap and split testing. He also brings development skills including:
We met Brett when he worked at our client Assurant, where he helped us implement Google Analytics e-commerce, custom variable and event tracking on sites the insurer runs for household names in retail and manufacturing, as well as on mobile apps. He later consulted with us on mobile app tracking for publisher Business Insider using Google Analytics Premium and Google Tag Manager and for a travel app using Mixpanel.
We've evolved our services as phone and tablet uptake has surged, going deeper on mobile in our popular web analytics audits and monthly reporting and interpretation engagements. Brett will help us go deeper still. For example, split testing is arguably more important for small screens than large, so now Google Analytics Content Experiments and Optimizely boost conversion rates on mobile apps, and we can help.
He'll help represent us at this week's Google Analytics Summit, where we expect announcements of more cutting-edge capabilities, as we saw last fall with Audience Demographics and Interests and Google Tag Manager Auto-Event Tracking.
Brett will also bring thought leadership to our blog, newsletter and social media profiles: Facebook, Twitter, YouTube, LinkedIn, Google Plus and Slideshare.
We'll continue to grow our team -- we're seeking a Junior Web Analytics Technical Specialist and Web Analytics Reporting Specialist -- and our capabilities in Atlanta, New Mexico and Washington, DC.
So please contact us if Brett, Jim or Peter can help your organization get more from your digital investment.