Empirical Blog

Sizing up the Future of Media

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Couldn't get to Time Warner Center bright and early for Empirical Path's talk at Business Insider's "Ignition: Future of Media" conference?  Or so busy entering our contest that you didn't see our slides?  You may now learn to "Measure Digital to Ignite Results, not Reports" at your own pace:

November 30 at Business Insider's "Ignition: Future of Media" conference in New York, Jim and Peter kicked off the agenda with a breakfast workshop.  Click here to watch the introduction by our client executive at Business Insider and the first few minutes of the talk on YouTube.

We detailed four ways to get beyond typical, default web analytics reports and metrics to:

  • Count Conversions
  • Segment Audience
  • Test Ideas
  • Share Insights

We also gave away a 10.1" Samsung Galaxy Tab to turbo-charge a live demonstration of real-time web analytics tools like ClickyChartBeatWoopra, and the Google Analytics Real-time Beta.  Please click here for more on the drawing and demo.

Empirical Path was proud to be a sponsor of Ignition this year, part of our ongoing work with Business Insider to help it and other content websites get the most from their investments in web analytics.

Please click here for BI's take on how we upgraded their Google Analytics implementation.  Then read about how digital measurement is different for media and content clients.

Sizing up the Future of Media