Empirical Path Web Analytics & Market Research

Need a speaker to deliver actionable lessons at a digital measurement, web marketing, or industry event? Now you can see what we've got.

Below is the first of five videos from our new YouTube Playlist, which lets you watch any and all of the five chapters of our "Measure Digital to Ignite Results, not Reports" presentation.

The entire Playlist can be accessed here, which is just one part of the new YouTube Channel we launched to market our services and put ourselves in the shoes of our digital marketer clients, who frequently juggle profiles on Facebook, Twitter, YouTube, LinkedIn, Google Plus, and even Slideshare (where you can see the slides for this talk).

Please follow us on your favorite!

And please read about how we helped a large not-for-profit client measure the return on investment in social media.

So far, the concept of "the Terrible Twos" doesn't apply to this two-year-old...Empirical Path LLC.

On January 21, 2010 Empirical Path changed its legal structure from a sole proprietorship to a Limited Liability Company to enable a geographic and leadership expansion, and we have never looked back.  What started in 2003 as a market research consultancy in Washington, DC has grown and focused in the ensuing decade to become a team of experts in marketing measurement with offices, clients, and partners around the country and the world.

We've achieved more in the past two years than the previous seven thanks to the addition of Jim Snyder to lead our web analytics practice.  Jim cemented a partnership with Google Analytics that has introduced us to thought leaders and clients and kept us on the cutting edge of the digital measurement field.  He also gave us boots on the ground in Atlanta and the larger Southeast, an area with great marketing organizations and steady growth, in addition to our Washington, DC and New Mexico offices.

Since becoming an LLC, Empirical Path has also:

Legal aid programs have a tough balancing act, helping very low income clients, recruiting pro bono attorneys, and reporting their successes to backers; we like to think robust web analytics can help.

To that end, Peter Howley spoke to not-for-profits at the federal Legal Services Corporation's Technology Initiative Grants conference last week.  In a talk entitled "Google Analytics: Measure Digital to Ignite Results, not Reports," Howley showed how legal aid programs, like other nonprofits and most for-profits, can get more from web analytics tools by:

• Counting Conversions
• Segmenting Audiences
• Testing Ideas
• Sharing Insights

The audience helped customize the presentation for legal aid programs by asking some tough questions; for example:

• Are Multi-channel Funnel Reports affected by users who log in from public terminals? (Yes, along with new vs. returning stats).
• Can we measure goals like donations that occur on partner or vendor websites? (Yes, via cross-domain tracking).
• How do we automatically download website traffic data to spreadsheets for analysis there? (Easily, via plug-ins like Excellent Analytics).
• Are there affordable ways to get help with web analytics? (Yes, via the Analysis Exchange and Google for Nonprofits Marketplace).

Maybe there is such a thing as a free lunch...

We teamed with our Partner Google Analytics to jointly publish a case study, "A switch from Coremetrics to Google Analytics removes measurement blindspots, increases actionable insights and drives revenue."  Only three other Google Analytics Certified Partners in North America have received this honor, and we were also chosen as the first GACP to co-present a webinar with Google.

The two-pager recaps an engagement in which Empirical Path reduced our client's total digital measurement costs while enhancing its web analytics capabilities.  How?  By replacing a premium web analytics tool with a combination of the free Google Analytics and professional customization and reporting services. Read on...

Our entertainment client's goals were typical of media and commerce businesses:

How do you ignite an audience of digital leaders at 8 am on a Wednesday?  Feed 'em breakfast, give away a cool prize, and talk to them about digital measurement.

November 30 at Business Insider's Ignition: Future of Media conference in New York, Jim and Peter kicked off the agenda with a breakfast workshop, "Measure Digital to Ignite Results."  Click below to watch the introduction by our client executive at Business Insider and the first few minutes of the talk:

We discussed 4 ways to get beyond typical, default web analytics reports and metrics to:

Do your ears perk up when I mention custom variables, cross-domain visits, and Flash tracking?

If those ears are anywhere in the U.S. -- especially Washington, DC; New Mexico; or Georgia -- then please consider joining Empirical Path as a Web Analytics Technical Specialist.  You'll learn from highly experienced managers, serve diverse clients around the world, and get the first shot at the latest technology thanks to our software partnerships.  In particular:

"The Web Analytics Technical Specialist is responsible for implementing and enhancing web analytics tools to help our clients understand their audiences, enhance their digital user experience, and increase their online conversions.  The Specialist will assist multiple engagements at all stages, including:

• Understanding client needs
• Drafting proposals, timelines, and budgets
• Planning and executing implementations of web analytics tools
• Auditing web analytics implementations and recommending improvements
• Planning and executing enhancements to web analytics tools and processes
• Designing web analytics reports
• Identifying opportunities to capture additional user behavior data"

Please see the job description for details on qualifications and how to apply (hint: phone calls and the contact form do not allow candidates to include the required cover letter; we gotta know that you care and that you can write).  And if you aren't quite this technical but love web analytics reporting and interpretation, please consider our Web Analytics Reporting Specialist openings.