Empirical Path Web Analytics & Market Research

 

Client: Entrepreneurship

Empirical Path consultants created a campaign measurement system for an international entrepreneurship organization.  Audited Google Analytics to identify a dozen potential enhancements, including creating Goals and Funnel Visualizations, measuring donations, measuring applications from entrepreneurs, and tracking social media sharing and promotion.  Created shared online tool to automatically add campaign tags as URL parameters to links in email, social media, and other marketing.  Established naming conventions and trained client marketing staff to measure all campaigns.  Read the full case study.

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Empirical Path was founded in 2002 by Peter Howley, a seasoned consultant, strategist, and manager.  Howley has advised diverse organizations -- from household names to startups -- in media, finance, retail, not-for-profit, and government.

Howley developed Empirical Path’s data-driven approach while at strategy consultancy Bain & Company and in the MBA Program at Harvard Business School.  He started the Business Research and Analysis practice at social marketing firm Noral Group International.

Howley led market research and web analytics at washingtonpost.com, then headed the advertising effectiveness product line at the internet's largest ad network.  He has earned Omniture and Google Analytics certifications.

Contact Peter Howley at (505) 856-6131 or via email.

 

Empirical Path's Web Analytics Practice is led by Jim Snyder, a veteran of web publishing and technology and a certified Google Analytics expert.  Snyder has led numerous implementation, configuration, and analysis projects for content sites and marketers from Silicon Alley to Silicon Valley.

Snyder built his deep experience in web analytics, content, and marketing in development and measurement roles with Weather.com, Yale University, and Georgia Tech.  He began his web publishing career as part of the launch team for CNN.com.

Snyder's technical skills include SQL, SPSS, Oracle, SQL Server, PHP, and Java.  He also holds an MBA from the Georgia Tech College of Management.

Contact Jim Snyder at (203) 804-4509 or via email.