Empirical Path consultants synthesized web analytics, ad server, and CRM data in daily "war room" reports for the top parenting community website.  Interviewed executives to understand business drivers and craft Key Performance Indicators. Drafted daily, weekly, monthly, and quarterly reports on results and variance from prior periods.  Created the first-ever detailed forecast of site usage and advertising sales as a baseline.  Configured Omniture SiteCatalyst, DART for Publishers, and Salesforce.com to automate outputs needed for synthesized reports.  Read the full case study.

Empirical Path consultants audited the Google Analytics implementation of a financial and technology news publisher to enhance how visitor behavior was captured and communicated to decision-makers.  Tested a dozen website goals to ensure that conversions were tracked and recommended Events and URL query parameters to fix untracked goals.  Designed a campaign tagging approach to allow deeper analysis of company-initiated efforts and separation from user-generated referrals.  Launched regular narrative to interpret and recommend ways to improve website results.  Read the full case study.

Empirical Path consultants replaced a paid Coremetrics installation with free Google Analytics software for a media and entertainment company.  Inaugurated mobile device, video, and Rich Internet Application measurement.  Established and reported usage by visitor segments based on registration status.  Refined ecommerce reporting using advanced filters to better track product categories and link sales to marketing campaigns.  Employed the Google Analytics API to pair web analytics data with legacy data sources for custom reporting.

Empirical Path consultants created the demographic conclusions highlighted in a national news website’s inaugural trade marketing campaign.  Commissioned syndicated audience measurement from Nielsen//NetRatings and identified audience traits which the site could deliver for advertisers better than competitors, including high income, education, and influence levels.  Synthesized SageMetrics site traffic data and comScore syndicated research to prove that the locally based property in fact reached a predominantly national and international audience.