Empirical Path Web Analytics & Market Research

 

Project Capsule: Advocacy Groups


Empirical Path consultants led a recurring study to explain trends in public service advertising to government and advocacy groups on behalf of a social marketing agency.  Wrote, designed, and coded questionnaires to gather feedback from television and radio station media directors on PSA airtime, issues, and features.  Oversaw phone and online fielding using a custom database of station contacts. Compiled and analyzed responses to identify noteworthy segments and findings.  Wrote and published a report that attracted media attention and prospective agency clients.

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Consultants

Empirical Path's Market Research Practice is led by Peter Howley, a seasoned consultant, entrepreneur, and manager.  Howley has advised diverse companies, from household names to startups, in publishing, television, not-for-profit, and technology.

Howley developed Empirical Path’s data-driven approach at Bain & Company and Harvard Business School.  He started the Research and Analysis practice at Washington, DC social marketing agency Noral Group International.

Howley led alliance development and market research at washingtonpost.com and Newsweek.com, then headed marketing effectiveness products at the largest online ad network.

Contact Peter Howley at (505) 856-6131 or via email.

Empirical Path's Web Analytics Practice is led by Jim Snyder, a veteran of web publishing and technology.  A certified Google Analytics expert, Snyder has led implementation, configuration, and analysis projects for publishers and marketers in Silicon Alley and Silicon Valley.

Snyder built his deep experience in web analytics, content, and marketing in production and research roles with Weather.com, Yale University, and Georgia Tech; he also holds an MBA from the Georgia Tech College of Management.

Snyder began his web publishing career as part of the launch team for CNN.com.  His technical skills include SQL, SPSS, Oracle, SQL Server, PHP, and Java.

Contact Jim Snyder at (203) 804-4509 or via email.