Contact Us

We serve clients worldwide from offices in Atlanta, Washington DC, and New Mexico. Please contact us by phone or email:

Eastern US: (404) 445-7272
Western US: (505) 738-6888

Email Address:

Learn more about how Empirical Path has improved results in your field:

Peter Howley founded Empirical Path in 2002. He is a seasoned consultant and manager who has advised diverse organizations -- from household names to startups -- in mediafinanceretailnot-for-profit and government.

Howley developed Empirical Path’s data-driven approach while at Bain & Company and in the MBA Program at Harvard Business School. He has earned Adobe Analytics and Google Analytics certifications.

Howley led web analytics and market research at, then headed the advertising effectiveness product line at the largest online ad network.

Contact Peter Howley at (505) 738-6888 or via email.


Jim Snyder leads our Web Analytics Implementation Practice. A longtime web publishing and Google Analytics expert, Snyder audits, upgrades and customizes digital measurement for clients from Silicon Alley to Silicon Valley.

Snyder built his deep experience in web analytics, content, and marketing at, Yale University and Georgia Tech; he also holds an MBA from the Georgia Tech College of Management.

Snyder began his web publishing career as part of the launch team for His technical skills include tag management, mobile analytics, rich media tracking and integrations with CRM and other systems.

Contact Jim Snyder at (404) 445-7272 or via email.