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Search Keyword google analytics Total: 44 results found.
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Project Capsule: Beverage Brands
Category: Diverse Successes/Agency Partners
... tag Flash-based sites with Quantcast and Google Analytics code in order to capture visitor demographics and interactions such as playing and sharing a viral contest. ... Tuesday, 19 January 2010 -
Project Capsule: Consumer Packaged Goods
Category: Diverse Successes/Agency Partners
... analysis based on preferred retailer type. Merged Google Analytics data with coupon download and redemption data to measure success. ... Tuesday, 19 January 2010 -
Case Study: Business Publisher
Category: Diverse Successes/Case Studies
Challenge A popular financial and technology news publisher deployed both Google Analytics and a CMS traffic reporting system to guide management toward the goals of growing audience, deepening engagement, ... Monday, 25 January 2010 -
Case Study: Hospital
Category: Diverse Successes/Case Studies
... interaction with the hospital on various social media platforms. Empirical Path supplemented these sources with audience demographic and geographic information from Quantcast. Using Google Analytics, ... Friday, 23 April 2010 -
Case Study: Social Media | University
Category: Diverse Successes/Case Studies
... Department subscribed to Scout Labs to monitor mentions and sentiment about its brands and campaigns, but wasn’t fully leveraging the software. The university also deployed Google Analytics on its sites, ... Saturday, 04 September 2010 -
Case Study: Split Test | University
Category: Diverse Successes/Case Studies
... and pay for courses online. Approach Based on analysis of the Conversion Funnel created in the client’s Google Analytics Profile, Empirical Path observed that a large number of visitors bounced on the ... Monday, 25 January 2010 -
Project Capsule: Beverage Brands
Category: Diverse Successes/Consumer Products
... Flash-based sites with Quantcast and Google Analytics code in order to capture visitor demographics and interactions such as playing and sharing a viral contest. ... Tuesday, 19 January 2010 -
Project Capsule: Consumer Packaged Goods
Category: Diverse Successes/Consumer Products
... analysis based on preferred retailer type. Merged Google Analytics data with coupon download and redemption data to measure success. ... Tuesday, 19 January 2010 -
Empirical Blog launches
Category: Empirical Blog/Corporate News
... some time to configure this site, its Google Analytics, and Empirical Path's Twitter, LinkedIn, bit.ly, HootSuite, Feedburner, and TwitterFeed accounts to sing from the same sheet of music and tell us ... Friday, 15 January 2010 -
Empirical Path expands
Category: Empirical Blog/Corporate News
... OMMA shows. Most important for the Web Analytics practice that Jim leads, we've also invested in documenting the advanced client work that will qualify Empirical Path to be a Google Analytics Authorized ... Friday, 15 January 2010 -
Google Analytics webinar now on YouTube
Category: Empirical Blog/Corporate News
Our "uhhh"s are now recorded for posterity. Check out the YouTube video of our March 24 webinar with Google Analytics about custom variables and how we deployed this advanced technique to enhance Business ... Saturday, 17 April 2010 -
IQ Workforce interviews Peter Howley
Category: Empirical Blog/Corporate News
I think I just had my fifteen minutes of fame. On Wednesday, Jim and I co-presented to 500 people on a webinar with the Google Analytics Product Team, the first Google Analytics Authorized Consultant ... Saturday, 27 March 2010 -
Trade ad campaign launches
Category: Empirical Blog/Corporate News
We just sat down to eat our own dog food. Empirical Path's first-ever trade advertising campaign launched yesterday, and we're eagerly digging into our own Google Analytics implementation to ensure that ... Thursday, 28 January 2010 -
Web Analytics Reporting Specialist
Category: Skilled Consultants Section/Job Openings
... since 2002. We are experiencing rapid growth as a Certified Partner of Google. Responsibilities The Web Analytics Reporting Specialist is responsible for helping our clients understand their audiences, ... Tuesday, 16 February 2010 -
Analytics reveal voice of the customer
Category: Empirical Blog/Market Research
... the intents and needs of a not-for-profit client's current and prospective customers. Working under the new agency of record for a leading children's hospital, we explored Google Analytics data not just ... Wednesday, 05 May 2010 -
Project Capsule: Business Publisher
Category: Diverse Successes/Media Industry
Empirical Path consultants audited the Google Analytics implementation of a financial and technology news publisher to enhance how visitor behavior was captured and communicated to decision-makers. ... Tuesday, 19 January 2010 -
Project Capsule: Entertainment Company
Category: Diverse Successes/Media Industry
Empirical Path consultants replaced a paid Coremetrics installation with free Google Analytics software for a media and entertainment company. Inaugurated mobile device, video, and Rich Internet Application ... Tuesday, 19 January 2010 -
Project Capsule: Environmental Organization
Category: Diverse Successes/Not-for-Profit Sector
... design agency. Implemented Google Analytics e-commerce tracking to measure and analyze PayPal donations that previously could not be disaggregated. Enabled management to expose deeper insights into referring ... Friday, 22 January 2010 -
Project Capsule: University | Social Media
Category: Diverse Successes/Not-for-Profit Sector
Empirical Path consultants established social media measurement for a major research university. Tied Scout Labs mention and sentiment data to Google Analytics visitation, engagement, and conversion ... Saturday, 04 September 2010 -
Project Capsule: University | Split Test
Category: Diverse Successes/Not-for-Profit Sector
Empirical Path consultants designed and executed an A/B split test using Google Website Optimizer for a major research university to encourage visitors to register and pay for courses online. Analyzed ... Tuesday, 19 January 2010