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Search Keyword google analytics Total: 44 results found.
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Ocean of social media boiled down
Category: Empirical Blog/Web Analytics
... leveraging the software. The university also deployed Google Analytics on its sites, but had no way to distinguish social media from other traffic sources, much less to distinguish the impact of staff ... Saturday, 04 September 2010 -
Project Capsule: Social Media | University
Category: Focused Services Section/Web Analytics
Empirical Path consultants established social media measurement for a major research university. Tied Scout Labs mention and sentiment data to Google Analytics visitation, engagement, and conversion ... Saturday, 04 September 2010 -
Project Capsule: University | Social Media
Category: Diverse Successes/Not-for-Profit Sector
Empirical Path consultants established social media measurement for a major research university. Tied Scout Labs mention and sentiment data to Google Analytics visitation, engagement, and conversion ... Saturday, 04 September 2010 -
Case Study: Social Media | University
Category: Diverse Successes/Case Studies
... Department subscribed to Scout Labs to monitor mentions and sentiment about its brands and campaigns, but wasn’t fully leveraging the software. The university also deployed Google Analytics on its sites, ... Saturday, 04 September 2010 -
.gov sites free to Google their audiences
Category: Empirical Blog/Web Analytics
... and power some of the leading web analytics software tools. Being Google Analytics Certified Partners, Empirical Path is particularly excited that we can combine our experience on Federal websites with ... Wednesday, 04 August 2010 -
$99 split test offer extended
Category: Empirical Blog/Web Analytics
... extended the deadline and expanded the eligibility so you can try split testing: "Business Insider readers [People] who respond by August 13 receive a Google Website Optimizer split test for $99, an ... Monday, 02 August 2010 -
Email measurement goes deeper than click-thru rate
Category: Empirical Blog/Web Analytics
... averages typical rates of purchases and other website conversions. But this almost certainly underestimates the impact of email marketing. What’s more, out of the box, Google Analytics lumps together ... Monday, 05 July 2010 -
Non-profits to maximize web R.O.I.
Category: Empirical Blog/Web Analytics
... multiple approaches to understanding how people interact with an organization's online presence. Participants will learn to install and customize one free web measurement tool, the free Google Analytics ... Monday, 07 June 2010 -
Video play sheds light on conversions
Category: Empirical Blog/Web Analytics
... "While our client was already tracking basic dealer site stats with Google Analytics, it was blind to interactions with video players, sharing tools, and other Flash features not captured by GA 'out ... Saturday, 29 May 2010 -
Analytics reveal voice of the customer
Category: Empirical Blog/Market Research
... the intents and needs of a not-for-profit client's current and prospective customers. Working under the new agency of record for a leading children's hospital, we explored Google Analytics data not just ... Wednesday, 05 May 2010 -
Case Study: Hospital
Category: Diverse Successes/Case Studies
... interaction with the hospital on various social media platforms. Empirical Path supplemented these sources with audience demographic and geographic information from Quantcast. Using Google Analytics, ... Friday, 23 April 2010 -
Client praises our Google Analytics work
Category: Empirical Blog/Web Analytics
So that's what a "custom variable" does... Last month, Empirical Path and Google Analytics co-presented a webinar laying out the technical aspects of our work for a popular financial news publisher. ... Thursday, 22 April 2010 -
Google Analytics webinar now on YouTube
Category: Empirical Blog/Corporate News
Our "uhhh"s are now recorded for posterity. Check out the YouTube video of our March 24 webinar with Google Analytics about custom variables and how we deployed this advanced technique to enhance Business ... Saturday, 17 April 2010 -
IQ Workforce interviews Peter Howley
Category: Empirical Blog/Corporate News
I think I just had my fifteen minutes of fame. On Wednesday, Jim and I co-presented to 500 people on a webinar with the Google Analytics Product Team, the first Google Analytics Authorized Consultant ... Saturday, 27 March 2010 -
Google Analytics Audit
Category: Focused Services Section/Web Analytics
... if decision-makers don't trust that web analytics data is accurate, and Google Analytics doesn't track everything an organization needs to know out of the box. Read about one client's eye-opening audit ... Friday, 26 March 2010 -
Web Analytics Audit
Category: Focused Services Section/Web Analytics
Empirical Path audits web analytics software implementations to ensure that every type of visitor behavior is captured accurately. Even the best data-driven recommendations won't see the light of day ... Friday, 26 March 2010 -
A/B split test improves landing page
Category: Empirical Blog/Web Analytics
... Based on analysis of the Conversion Funnel created in the client’s Google Analytics Profile, Empirical Path observed that a large number of visitors bounced on the initial landing page or otherwise ... Sunday, 07 March 2010 -
Web Analytics Reporting Specialist
Category: Skilled Consultants Section/Job Openings
... since 2002. We are experiencing rapid growth as a Certified Partner of Google. Responsibilities The Web Analytics Reporting Specialist is responsible for helping our clients understand their audiences, ... Tuesday, 16 February 2010 -
Campaign measurement takes more than tags
Category: Empirical Blog/Web Analytics
Tag, you're not it. Many of our clients that use Google Analytics are implementing our recommendation that they track and measure every online marketing effort. Sounds obvious, but this can require ... Friday, 05 February 2010 -
Trade ad campaign launches
Category: Empirical Blog/Corporate News
We just sat down to eat our own dog food. Empirical Path's first-ever trade advertising campaign launched yesterday, and we're eagerly digging into our own Google Analytics implementation to ensure that ... Thursday, 28 January 2010