Customized services, flexible structure: As one of the few Google Analytics™ Premium Authorized Resellers, we customize a package of Google’s enterprise analytics software with services to match each client’s needs, all in a flexible fee structure.
We define, design and build custom dashboards to visualize actionable KPI’s. We recommend the platform -- Klipfolio, Tableau, Excel, Google Sheets and others -- and clean, transform and join data from multiple sources, including web analytics, social media, advertising and CRM. Then, we customize each dashboard to specifically meet each client's business needs and goals.
We recommend, implement, audit, teach and customize Tag Management Systems, from Google Tag Manager to Segment.io to Tealium. A TMS puts marketers in control of marketing technology and eases deployment of analytics and advertising tags. We migrate and enhance tags so key user actions and traits are easily shared across vendors with less time and resources.
We audit web analytics implementations -- for a flat fee -- to validate that key visitor behaviors are captured accurately and reported clearly. Data-driven recommendations won't help your organization if decision-makers don't trust the analytics, and no tool tracks everything out-of-the-box, so we recommend fixes and enhancements to ensure robust numbers.
We train organizations in all aspects of interpreting, customizing, and implementing Google Analytics and Google Tag Manager via tailored, on-site or remote classes. As a long-time Google Analytics Certified Partner, we have the experience to teach novice and expert students in all functional roles every facet of the world's most popular web analytics software.
We run split tests to improve the conversion power of key landing, product, registration, and shopping cart pages. Using Google Analytics' free Content Experiments or premium tools like Optimizely, Visual Website Optimizer, and Adobe Test&Target, we design, manage and interpret experiments to determine the combination of offers, copy, art and layout that maximizes results.