Empirical Path Web Analytics & Market Research

For a flat fee, Empirical Path delivers the process, tool, training and reports to track ads and other campaigns in detail. Campaign Tracking lets marketers see which channels, placements, and messages best drive visitation and conversion.  You can finally compare email, social media, pay-per-click (PPC) search engine marketing (SEM), affiliates, and display ads.

Read our announcement of this fixed-fee service that gets the whole marketing team on one page.  Or contact us to start making decisions using reliable data on every campaign.

Empirical Path runs split tests to improve the conversion power of key landing, product, registration, and shopping cart pages. Using Google's free Website Optimizer or premium tools, we design, manage and interpret experiments to test variations on web page composition.

These experiments compare user response to alternate versions of offers, layouts, copy, photos, and colors. Depending on visitation and the number of test elements, we recommend the appropriate design: A/B split testing, fractional factorial, or full factorial.

For a flat fee, Empirical Path audits web analytics software implementations to ensure that every visitor behavior is captured accurately.  Even the best data-driven recommendations won't help, if decision-makers don't trust that web analytics data is accurate, and even the best software doesn't track everything an organization needs to know out of the box. 

Read about one client's eye-opening audit and the reporting enhancements it inspired.  Or contact us to learn how we ensure you are making decisions using reliable data with each step in an Audit and Advanced Audit:

Empirical Path delivers on-site or remote training in all aspects of interpreting, customizing, and implementing Google Analytics.  As a Google Analytics Certified Partner, we have the credentials and experience to teach novice and expert students every facet of the world's most popular web analytics software.

In our half-day to three-day courses, we combine presentations with exercises and live displays of your organization's websites and Google Analytics reporting to customize each course to your needs.  Your team will come away with reporting and implementation skills and ideas to put into action the next day.