Empirical Path Web Analytics & Market Research


All we do is measure marketing and markets, so analytics aren't a way to sell you design, development, or software.


Because we didn't create your sites and campaigns, we give you unbiased data on what works.


And we tell the story behind the numbers, turning dashboards and data into action.

At Empirical Path, our web analytics, split testing, and market research consultants focus only on measuring your marketing and your markets.

Our web analytics practice tells the story behind your numbers by fixing web analytics software implementations, creating custom reports, running A/B tests, and translating data into business insights. Whether you've installed Google Analytics, Webtrends, or SiteCatalyst, Empirical Path will make your metrics more trusted, complete, and actionable.

Our market research practice takes the pulse of your customers and competitors by synthesizing online questionnaires, telephone surveys, third-party data, and targeted interviews. When you're entering a new market, launching a new product, or honing your marketing message, Empirical Path will surface customer needs and opportunities.

Read more about our deep service offerings and our success stories in every sector.  Or contact us to learn more.

Conversion Optimization

We run split tests to improve the conversion rates of key landing, product, registration, and shopping cart pages. Using Google Analytics' free Content Experiments or premium tools like Optimizely, Visual Website Optimizer, and Adobe Test&Target, we design, manage and interpret experiments to test variations of web page composition.

These experiments compare user response to alternate versions of offers, layouts, copy, photos, and colors. Depending on visitation and the number of test elements, we recommend the appropriate design: A/B, A/B/n, or multivariate test.

Read more...

Campaign Tracking

For a flat fee, Empirical Path delivers the process, tool, training and reports to track ads and other campaigns in detail. Campaign Tracking lets marketers see which channels, placements, and messages best drive visitation and conversion.  You can finally compare email, social media, pay-per-click (PPC) search engine marketing (SEM), affiliates, and display ads.

Read our announcement of this fixed-fee service that gets the whole marketing team on one page.  Or contact us to start making decisions using reliable data on every campaign.

Read more...

Web Analytics Audit

For a flat fee, Empirical Path audits web analytics software implementations to ensure that every visitor behavior is captured accurately.  Even the best data-driven recommendations won't help, if decision-makers don't trust that web analytics data is accurate, and even the best software doesn't track everything an organization needs to know out of the box.

Read about one client's eye-opening audit and the reporting enhancements it inspired.  Or contact us to learn how we ensure you are making decisions using reliable data with each step in an Audit and Advanced Audit:

Read more...

Google Analytics Training

We deliver on-site or remote training in all aspects of interpreting, customizing, and implementing Google Analytics. As a Google Analytics Certified Partner, we have the experience to teach novice and expert students every facet of the world's most popular analytics software.

Half-day to three-day courses combine presentations with exercises using your data to customize each course to your needs. Your team will leave with reporting and implementation skills and ideas to put into action the next day. Any of the following modules can be combined and customized to emphasize key topics:

Read more...

Empirical Path was founded in 2002 by Peter Howley, a seasoned consultant, strategist, and manager.  Howley has advised diverse organizations -- from household names to startups -- in media, finance, retail, not-for-profit, and government.

Howley developed Empirical Path’s data-driven approach while at strategy consultancy Bain & Company and in the MBA Program at Harvard Business School.  He started the Business Research and Analysis practice at social marketing firm Noral Group International.

Howley led market research and web analytics at washingtonpost.com, then headed the advertising effectiveness product line at the internet's largest ad network.  He has earned Omniture and Google Analytics certifications.

Contact Peter Howley at (505) 856-6131 or via email.

 

Empirical Path's Web Analytics Practice is led by Jim Snyder, a veteran of web publishing and technology and a certified Google Analytics expert.  Snyder has led numerous implementation, configuration, and analysis projects for content sites and marketers from Silicon Alley to Silicon Valley.

Snyder built his deep experience in web analytics, content, and marketing in development and measurement roles with Weather.com, Yale University, and Georgia Tech.  He began his web publishing career as part of the launch team for CNN.com.

Snyder's technical skills include SQL, SPSS, Oracle, SQL Server, PHP, and Java.  He also holds an MBA from the Georgia Tech College of Management.

Contact Jim Snyder at (203) 804-4509 or via email.